It’s quite evident that Artificial Intelligence, AI is rising at lightning speed and impacting virtually every industry, and according to current research, the artificial intelligence market is to reach $190.61 billion by 2025.

Advanced thinkers are leaning on cutting-edge technology to drive the digital revolution for their biz. And the number of successful use cases are rising.

From transportation to health care and retail, brands harness the potential of this multi-faced technology to create value.

Some of Our ITS Guru IT professionals, after scrutinizing the AI technology how come up with these nine points as in how AI can propel you beyond the competition- No matter what sort of business you are indulged into.

1. Customer Service

A lot of companies know just how vital their customer service is and how much it can impact their respective company or firm.

But things can also go wrong in a blink of an eye!

The 2016 Microsoft State of Global Customer Service, for example, found that 60% of consumers totally stopped doing business with a brand as an outcome of just one poor customer service experience.

People don’t like to feel like they are conversing with an unintelligent machine, pressing buttons, waiting on the line, being transferred multiple times before they reach the expert/specialist they need, etc.

Chatbots are the answer to all the hassle and wait!

As they can begin analyzing and reading customer data from the initial touchpoint and give smart insights on how to successfully assist your customer.

2. More effective marketing

Artificial Intelligence opens infinite possibilities for creating more efficient, laser-targeted marketing campaigns.

AI-powered analytics tools utilize massive amounts of data to obtain valuable insights into customers’ behavior.

Empowered with a better understanding of trends and patterns, you can create more personalized messages across various user platforms.

And Netflix is a shining example of personalization done right.

3. Information Technology and Security

  • The peak way businesses are using AI right now is in IT and security.
  • Forty-one percent are implementing it to resolve users’ technology difficulties.
  • 34% percent to minimize production management work by automating it.
  • And another thirty-four are using it to measure internal compliance for standard technology vectors, claims the Harvard Business Review.
  • On the other hand, IT consultancy Gartner also predicts that by 2020, at least 75% of security software tools will include prescriptive and predictive analytics based on artificial intelligence capabilities or machine learning algorithms.

4. Automated Workflows

Artificial Intelligence can make powerful your workforce by taking over repetitive, time-consuming tasks and permitting your employees to focus on more creative work.

You can start with delegating routine operations like processing a request or managing a schedule which would save you many man-hours.

5. Human Resources

Many HR representatives know just how laborious and tedious the process of recruiting-interviewing- onboarding can be.

The implementation of AI in the workplace is not limited to automating managerial processes. Your HR team can considerably speed up the recruitment process by utilizing AI-backed tools to search via applicants’ resumes and find the best candidates.

6. Marketing & Sales

We are left with one of the most critical categories for the future of your business: Marketing and Sales.

Until recently, you couldn’t leverage AI to transform your sales and marketing departments, although both have been moving over to the digital phase at lightning speeds.

But with the AI being in-complete action, you can now!

7. Sentiment Analysis

Sentiment analysis, also known as opinion mining, influences machine learning and natural language processing (NLP) to analyze social media posts, reviews, or news and to determine public opinion about the service or a product.

By assessing a sentiment around your brand, you can better understand your customers- identify their pain points and address them accordingly.

This will enable you to plan a winning, highly personalized strategy for every group instead of trying to find a one-size-fits-all solution.

8. Coaching and Training

With enhanced machine learning software in place, you can at a superior level support your salespeople and offer them with the required tools and methods to perform at their best.

By analyzing and capturing customer interactions, ML algorithms can discover successful sales strategies that you can later utilize to train your sales reps and close more deals effectively.

Another way to offer training to your sales team is through an intelligent chatbot that would depend on in-depth user engagement analysis to stimulate conversations with a customer and suggest the correct questions at the right time.

9. Intelligence Competitiveness

Accompanying the footsteps of an industry leader’s example is not sufficient. To always stay ahead of the competition, you need to be proactive-, respond faster, and act smarter.

Thus, to do that, you have to pay close attention to the marketplace and know-how your competitors are genuinely performing.

This is where Intelligence Competitiveness (IC) can provide a helping hand.

AI-powered software assesses your competitor’s action across multiple platforms, identifies their strengths and weaknesses, reveals product and service gaps.

Final Note

AI technology has been seeping its way into your life very quietly for some time, and it has been strongly impacting the way you work and do business.

With AI becoming more affordable and convenient. Due to which savvy companies are starting to wise up to how the tech can benefit their business and improve their ROI.

Thus, don’t let go out on the opportunity /scope to implement advanced AI-powered tools to your business. This will make your workforce more productive and let your customers remain happier.

If you want more insights on the AI technology call ITSGuru today on 281-789-0059.