The short answer? Yes, small businesses absolutely need marketing. Look at it this way, you can have the best product at the most competitive price, but people must know about it before they can buy it. An organized, effective marketing plan can significantly increase your clientele and bring awareness to your brand. On and [...]
Securing financing for a small business in today's economic landscape often requires thinking outside of the box. Small businesses have had a long tradition of playing a big role in economic recovery as they provide jobs for local people. However, the hiring process needs capital, which can be hard to find. When I started my [...]
The purpose of the use of hashtags will depend on your strategy and what you intend Instagram. Promote your products, services or events. Encourage the participation of users. Disseminate information (when this is what the user wants to consume). The relevance of hashtags In social media marketing, we consider a relevant hashtag when it [...]
Assortment planning is a complex process. Your team has to consider so many different things before they can arrive at the right assortment plans. A good assortment planning solution can make this process easier, quicker, and more accurate. Assortment Planning Solutions When you plan your merchandise assortment, you need to consider everything that influences what [...]
Keyword research is central to a good SEO strategy and can make all the difference to the success of a campaign. Here are some out of the box strategies to utilise. 1. Google Suggestions When you start searching on Google, have you ever noticed that "helpful" suggestions show up? Such suggestions might have angered you [...]
Most people rarely worry about their electricity bills. To many, this is just the cost of doing business; this is however not entirely the case. Taking some time to consider how much you have been paying in electricity bills, and how much energy goes to waste and particularly in rarely used offices, spaces and appliances, [...]
Your business is probably already familiar with the importance of artificial intelligence. It’s everywhere: chatbots to organize finances, software to automatically monitor your company’s tasks & activities, and now, voice. Voice technologies are slowly taking over the world of search engines as people’s lives get busier and creating convenient solutions becomes the new differentiator in [...]
For many company’s stagnation means a step back. If you stop progressing, your competitors will utmost certainly overtake you sooner or later, no matter which business you’re in. The following tips can help you get your business to a new level of efficiency. Take care of your employees especially, if your company relies on satisfying [...]
Marketers get ready to adapt to the newest SEO trends for 2019. The internet has become the most important marketing place for any business to outgo competition. Your competitors have already shown their presence online. You can get a competitive edge some exceptional SEO. Adopting the ever-changing SEO techniques will help you stay in the [...]
CRM is software for customer relationship management, i.e. for managing customers. The program makes it easier for companies to build relationships with their existing and potential new potential customers, or to manage these contacts on a central basis. This improvement in communication is designed to enhance the overall quality of the customer experience. The use [...]