There is no need to explain that mobile technology is growing rapidly. 80% of visits to Google and Facebook come from mobile devices these days. So, it is no wonder that many people are thinking about creating an app for their business, organization, or a sports team. The good news is, it is easy to create an app yourself using a simple drag&drop visual software, like AppyPie.Usually, a single person can create an app in a couple of weeks. Not a gaming app, but a business or educational app, for instance. A good place to start learning how to create an app is website. The project gives tips on mobile app building, but most importantly -app promotion. Many people can create an app, but very few are able to make it popular; thus, it is really important to master the major app promotion techniques.

Depending on your niche, you may be competing with hundreds of other apps, or more. Getting your app in front of your current and potential customers is critical to its success. Fortunately, you don’t need to be a marketing genius. There are several easy things that you can do to increase your app’s chances of success.

1. Optimize Your App Store Listing

One of the most important things you can do to make sure that your app shows up in search results is optimizing your app store listing. By using appropriate keywords, attractive screenshots, and good descriptions, you can tailor your listing, improving its rankings and appealing to potential customers. Be sure to remember that optimization is an ongoing process. It’s important to evaluate your app’s listing regularly and refresh your description and images as necessary.

2. Keep Your Current Customers Informed

You’re probably already sending out email blasts to keep in touch with your customers, so be sure to plan one that promotes your new app. You can even let them know ahead of time that you’ve decided to create your own app and ask for input. The number of downloads you have helps improve your chances of people finding your app through an app store search, or while they’re browsing, so downloads from current customers are a great way to give your app an initial boost.

3. Pitch Your App to Review Sites

There are some app review websites out there that have a great reach and can send lots of traffic to your app’s page, which can translate to a lot of downloads. Put together a promotional package and send it out. You may not end up being listed or featured, but it doesn’t cost you anything to put your app out there. Be sure that you’ve optimized your app store listing and that your app is fully functional before you do any promotion. You want to put your best face forward.

4. Take Advantage of Social Media

One of the best marketing opportunities for your business is your social media presence. You probably already have a Facebook page, and possibly a Twitter account, but you may not be using them to their fullest. The key word in social media is social. The best social media marketing engages with current and potential customers in a personal way. If you have a good relationship with your followers on social media, they’ll be more likely to click on links and visit your app’s page. If you have promotional codes to distribute, you can use social media for contests. Be creative!