Trust is a five-letter and one of the central part of all human relationships, which not only applies to friends and family but also the relationship your brand has with consumers.
Whether it’s something that you have been working on with little success or something you have never even considered, do not forget it is one of the hardest things ever you strive to earn from a customer.
But don’t you worry, here are some simple magical tips which will help you to earn customer’s trust apart from doing digital marketing, so that you can start building a rapport and a strong bond with every single customer who you meet in the venture of the business.
Hold on!! Before you start building the blocks of trust and start implementing into your business and marketing strategies, let’s find an answer to the question, Why Build Trust?.
Well, that straight away brings to the point of how the online world of business has turned out to be dramatically competitive! But have you ever imagined with multiple companies offering a similar range of products and services, you need a little additional than a flashy marketing campaign to win over consumers.
Take a minute stand back and ask yourself, how much do you trust the businesses you shop from personally? If your answer was not very much, don’t worry, you are not alone, there are 33 percent of consumers to accompany you who trust the brands they shop from!
When customers trust your brand, they are chances they become paying customers, and crucial of all, they tend to be a loyal customer who then spreads the word to their family and friends. So now it’s quite evident how important it is to earn that trust from your circle of customers, let’s start arranging the trust blocks by taking into consideration few of the points mentioned below;
Here we go!
1. Maintain your level of confidence
While having a conversation, you need to be confident. By doing so, the customer will feel safe when they will realize that they are dealing with someone who knows about the in and out about their business/work.
2. Phrases Have Emotions too
We are pretty sure you have heard the phrase- A Picture Speaks Thousand Words. Similarly, words affect thousands of people’s emotions..and it plays an integral role in building the trust of customers. Thus, always use supportive phrases such as- How can I help you? “I am here to help you” make use of empathetic sentences such as “I totally understand how do you feel.”
These phrases will definitely be a cherry on top of winning over your consumers!
3. Start in your community
Just as charity begins from home so does the trust begins from your community. Begin highlighting your efforts on building customer trust, the best place to start is the community in which you are based. To achieve this, ensure your brand tells a story that consumers can relate with.
Let people see all those roles that are being carried out behind the curtain it will know you and your business more clearly.
It is also a wise idea to join the community events or sponsor group; you are passionate about. This way, it reveals that you care more about than just pushing your product on them.
4. Never forget Partners And Vendors
Many entrepreneurs tend to overlook this trust-building strategy. Do not forget the Partners And Vendors you work with. They have the power to open the doors of business opportunities that would possibly stay closed.
5. Be Convincing
Here is the biggest mistake that is being overdone! It is necessary to understand the difference between convincing and forcing. To gain their trust give them a choice of decision and respect their chosen decisions. Because if the customer feels even one percent that you are forcing them , they will never ever trust you.
6. Never Miss On building trust with your current customers–
It’s important to value the feedback of current customers that have already made a purchase or are with your business for years. This tells that you genuinely care about their opinion and haven’t forgotten them.
Not only is this method perfect for building brand loyalty, but it also shows consumers your level of customer service.
Another way to build trust is by preventing promises that you can’t keep. When you are able to deliver everything you promise, it’s undoubtedly going to build trust , lowering the chances that customers will opt for taking their business at some other place.
This is a very common pitfall and one of the leading factors in the sharp brand trust decline.
7. Exhibit The Care And Value
Lastly, never halt on providing plenty of value to your existing customer base. Whether this is via discount codes, exclusive email newsletters, or continuous updates to a service they’ have already purchased, boosting customer retention by as little as 5% can add to profits by as much as 25-95%.
Final Words Of Trust
In this day and age when all that customers want from companies are- honesty and truth about the services and products a brand offers, make customer trust a focal point of your brand, take time to foster each relationship, by applying the four basic principles for keeping these rewarding relationships strong are- mutual benefit, respect, fairness, and honesty.
Stick to these principles, and you will quickly begin building long-lasting connections.
Going forward, customer trust is the only thing going to aid your growth further and boost your business to new heights.