The Google advertising system was launched on October 2000. Since then, many myths have grown around Google Ads, which is why entrepreneurs often waste their brand potential, waste their budgets or give up running Google Ads campaigns. Here are the 5 most popular myths about Google Ads. Read them carefully and find out if one of the following myths blocks your business growth.
Myth 1: Nobody clicks on Google Ads
If that was true, Google would not be the largest media company in the world. Advertising revenue in 2017 was over $100 billion. As the statistics show, a well-prepared and accurate advertisement is willingly clicked by Internet users.
Most users treat a sponsored link first as an answer to a question or phrase, and only later as an advertisement. So where did this myth come from? Probably because there are really people who purposefully do not click on the advertisement.
These are e.g. users looking for interesting information on the web, who are not necessarily interested in purchasing anything. Seeing that under sponsored advertising there is a specific offer, they simply skip it. The opposite situation is with users who deliberately click on an advertisement.
Often, they are more conscious and ready to buy, looking for a place where they can fulfill their needs. The purchasing power of users, in this case, is greater. Such a user is not only happy to click on an advertisement that responds to his need, but also more likely to convert after going to the site.
Myth 2: Google Advertising is an advertisement only in a search engine
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Not without reason, after almost 18 years of existence, Google AdWords has undergone a rebranding and will appear under the new name Google Ads.
Google with its wide range of advertising possibilities does not want to be associated only with a search engine and keywords.
Google Ads tool is a powerful advertising ecosystem, using, apart from the Google search engine, such areas as Google Play shop, Google maps, Gmail, Google advertising network, YouTube.
Many entrepreneurs forget about it and unfortunately limit themselves only to the Google search engine, thus losing additional opportunities to reach the recipients, and consequently the opportunity to develop their business.
Myth 3: Google Ads affect positioning
Another myth that is stuck in the subconscious of many entrepreneurs. There is no doubt that Google Ads advertising is not a way to position a website, nor does it directly affect the results of positioning. The only situation where AdWords will have an indirect impact on positioning is when, thanks to advertising, a shop or brand becomes very popular and Internet users discuss it.
Myth 4: I don’t need Google Ads because I do SEO
Without a doubt, the Google Ads and positioning complement each other. The best results will be achieved by creating a marketing strategy containing both these very important elements.
Google Ads, unlike SEO, are flexible, provide analytical support and full cost control, and allow you to quickly reach the first positions at Google. As SEO agency leadwerk.de mentioned, Google Ads are often a kind of support for SEO activities, because they display the page high on those phrases that have not yet been positioned or there is no sense in positioning because it is, for example, a promotion lasting for a certain period of time.
Thanks to this, before the effects of positioning activities are visible, the website does not lose potential users interested in it and is not limited in time.
The above list is, of course not all the myths about Google Ads that can be found on the Internet. These will certainly appear as long as Google Advertising will continue to exist and grow. It is worth not to lose yourself in a scheme of established opinions, which often turn out to be untrue or outdated.
First of all, working with the account and campaigns, analysis and constant optimization and understanding of Google Ads mechanism allows for effective verification of all myths appearing on the web.