Website speed is the most critical factor for Google SEO ranking. Faster loading websites always have the upper hand in SEO rankings, higher conversions rates, lower bounce rates, longer visitor duration on site, higher engagement and high-quality reader experience.

Slow sites have drawbacks like lack of sales, sign-ups and traffic generated to the site. Above 3 seconds opening time is an optimum speed for traffic generation. A slow site speed makes many visitors leave your site.

Auditing page speed is with the help of free tools can give you a better result. There are many free website speed test tools available to help you achieve optimal desired performance.

What can you analyze with a website speed test?

  • Points out scripts, fonts and plugins causing load time issues (HTML, Javascript, CSS)
  • Check minification of your scripts
  • Finds large images that result in a bottleneck
  • Testing time to first Byte (TTFB)
  • It measures the performance of a content delivery network

Check out these 6 free tools that will help you analyze your website.

1. Key CDN Website Speed Test-

KeyCDN is a fast website speed test tool giving you a detailed insight into how your website performs. It offers the speed test for 14 locations around the world and you can make your test result public or private. The crux of this site is that it will show how many HTTP requests were made, the full size of the page requested and loaded time.

It is the most mobile-friendly tool.

Speed test Keycdn Keycdn

2. Google PageSpeed Insights-

Google PageSpeed will grade your website on the scale of 1 to 100. The higher you rank on this scale, the better your website is optimized. A number above 85 means that your website is a high performing site. Pagespeed is a mobile and desktop version competent. You will also get recommendations for improvements like minifying CSS or optimize your images.

PageSpeed will measure and tell how to improve website speed performance-

  • Time above the folded load
  • Time to full page load

A mobile report has an extra category called “User Experience”  that is a part of the score given to your site. The scoreboard includes viewpoint configuration, size of your tap targets (buttons and links) and eligible font size.

Think with Google is the latest speed test tool that you might want to explore.

3. Pingdom-

Pingdom is the most well-known site for speed test. The reports generated by this site is divided into three different sections waterfall breakdown, performance grade, page analysis and history.

The speed at which your website delivers is tested. Just enter the URL and location you want to test, choose the closest location from your business. Voila, your performance guide is ready. It will give you performance grade, with loading time, your performance against other sites and physical file size.


Pingdom’s speed test is designed for mainly this three location-

  • New York City, New York, USA
  • Melbourne, Australia
  • San Jose, California, USA
  • Stockholm, Sweden

The result of Pingdom speed test provides you with performance insights that are similar to Google Pagespeed insights. The result is a break -down of the page size by content type, page size domain, a request by content type and by domain.

4. Google Mobile Test-

You can good results for the mobile websites as mentioned earlier. But this might not be accurate analysis with mobile speed problem. As per Think With Google 70 percent of mobile visits are still on 3G data connection and are expected to stay that way till 2020.

In case your site loads quickly on a broadband connection. The majority of the audience are mobile users. So optimizing for mobile users is essential to have better ranking among a larger audience. Optimizing sites for 3G users should be a key design goal while designing a new website.

5. Dotcom-monitor

Dotcom-monitor is the best testing tool for testing in different geographic locations. The unique feature is that you can run all geographical tests simultaneously. Dotcom-monitor provides analysis at 23 different locations and seven different browsers.


6. GT Metrix-

GTmetrix makes a detailed check on PageSpeed and YSlow metrics is assigning a grade to your site from F to A. The reports are divided into five different sections PageSpeed, YSlow, waterfall breakdown, video and history.

Having a free registration, you can test from seven different locations. You have the option of choosing a browser (Chrome or Firefox). The advanced feature includes a video playback to analyze your bottleneck and ability to run Adblock plus. With disabled as you can see how it affects the loading of your site.

Bonus Tips-

Tip 1- It is enough to optimize your home page, you need to check all your important pages to make sure they are performing.

Tip 2- You can get an idea of your site of which pages are on the bigger and would benefit from size reduction. You should use the SEO Spider tool from Here is how you can do this:

  1. Download and install Screaming Frog
  2. Crawl your site
  3. View the “internal” tab (default).
  4. View the “Size” column.

With this method, you can see all the large pages on your website.

Tip 3- You can look at the average loading time in a Google Analytics account in the behavior site speed section.

With the help of these tools, you can understand details about how your site performs. You can make the required changes to your site to get the optimum SEO ranking. Usually, you will need a combined optimization of technical, reduction file size, better hosting.

The most common features include:

  • Compressing images and files
  • Picking a fast web host
  • Optimizing your code and scripts
  • Use a Content Delivery Network
  • Caching]
  • Reducing the number of HTTP requests

For continual results, these tests should be done on a regular basis.