Search engine result pages can improve your companies result in pages and establish the desired authority online. You want your website to reach the top. Every company wants to get their website in the top ranking position.
The question is- Why isn’t your website ranking at the top?
There are many answers to this question. Websites struggle to reach the top due to some reasons.
You may be struggling with the website ranking for a long time and wondering about the exact issue. Well, the exact reason is that you haven’t given it enough time.
Patience is the key to achieve the desired results.
As per to this Google webmaster video you need to wait for 4 months to a year for the results once the SEO has been done.
SEO is not an overnight process. Things need to be done in order. Building bazillion links to a website that is not able to convert the traffic is a useless strategy.
It will take time to research, create and implement a strategy. This involves producing high-quality content. Delivering content and doing SEO with the help of the same.
After the content strategy, Google takes its time to realize changes have been made. The search engine will now determine if you are really providing some valuable information.
Time is something you can’t avoid you need to be patient with SEO process.
Your Keyword May Not Mean The Same For Google.
The keyword is the most obviously important thing when we talk about SEO. The keyword can increase traffic by more than 200%.
Even after using the right keywords you might observe that at one point you couldn’t find your homepage in Google Ranking. Suddenly the page is gone.
You see your ranking is on the second or third page, but your blog ranking is on the first page. Well, the reason is that no one is searching for an SEO company. Your viewers are looking for detailed information on SEO.
They love to read a detailed blog on SEO techniques to increase Google ranking or a latest Google Algorithm update.
People are looking for informative articles on the first page. Provide as much as information about SEO and how it is done.
The main point of this is that you may want to rank a specific page for a particular keyword. The main point of all this is that you may seem to be doing good SEO with the keyword. But Google may interpret the meaning of the same keyword differently.
Take a closer look at what Google wants to show on the first page you will see Google will explain different types of results, from the kind of result you expected to provide.
A Good Looking Website May Not Give You The Desired Result-
You shelled out a lot of money for a well-designed and modern website. You see your good looking site every day and feel good about it.
But Google doesn’t appreciate it the way you expect. Well you may your website looks great but it isn’t SEO friendly.
These are a few things holding you back.-
- Duplicate Content
- Insufficient Content
- Old, untouched, stale content
- Confusing navigation
- Split keyword focus, their many pages that can rank for the given keyword.
- There are incomplete basics, such as metadata, alt tags and schema markup
- There are no blogs or other ways to refresh your content continually.
Unnoticed On The Web At Large-
Links are an essential factor for SEO and will always be. Having a billion links on your site with no value is detrimental.
Buying links is surely not the right way to generate traffic. Purchased links can also be considered as bad links. Find natural ways to increase the links and avoid the links that may generate red flags for Google.
Noticed By A Wrong Part Of Web-
Some people may target your website for unethical SEO tactics. These sites don’t need to do this, but they merely target to inject malicious code. Some bad practices conducted by wrong sites include scraping your blog and republishing all the content.
They may build countless links to your site from questionable websites. Google is good at spotting a negative SEO attack and this will also attract penalty. So stay guarded.
Google Have Put You In The Penalty Box-
A manual action penalty will remove your website from Google search result. Your site was ranked really well and suddenly the ranking drops significantly, then you may be on the wrong side of the penalty.
The solution is to refer to Google Manual Actions report and start correcting issues. If you receive any of the reports mentioned in the Google Manual, it means that your website is no longer compliant with Google guidelines.
These are a few of the causes of manual action.
- Your site is hacked
- User-generated spam
- Spammy structured markup
- Unnatural links to your site
- Unnatural Links coming from your site
- Thin content with no value added
- Sneaky redirects
- Pure spam
- Cloaked images
- Hidden text
Your SEO should have complete knowledge of your business and product. This way he can choose the right SEO techniques to get you the desired ranking. Start with small changes and go on making more significant changes eventually. As they say,, patience is the key to see the SEO results. You can conquer a competitive industry with the right internet marketing techniques.