Though IT companies are often at the cutting edge of technology, they don’t always know how to market themselves to win more customers and showcase their skills. There are important steps IT firms can take to remain ahead of their competition and allow the public to see what they have to offer. More precisely, a white hat SEO strategy is particularly beneficial for IT firms.
Onsite SEO for IT Firms
The first step IT companies should take to ensure they are optimized in the search engines is to make sure their content has relevant keywords that target their audience. For example, companies that specialize in databases will want to dominate keywords related to databases, and companies involved in data integration will want to dominate keywords in that niche, etc. So it is important for companies to have the right page titles, descriptions, and meta tags on the pages that are consistent with these keywords. Though many IT firms are reluctant to allow SEO specialists to get involved in this process, the results can be fruitful.
Other important aspects of onsite optimization are page speed and mobile friendliness. Increasingly, search engines are factoring in the loading speed of pages as well as their mobile friendliness to determine their quality, according to Naples marketing company Brig Agency. Generally, pages that load faster tend to be seen as more user-friendly, and thus will be rewarded by search engines with a higher rank.
All IT firms should use SSL certificates and should have a sitemap on their website. SSL certificates bestow the so-called green padlock that signals to browsers that a particular website is encrypted and thus safe for users. A sitemap facilitates the indexation of the website among search engine crawlers. Both of these features can be beneficial for ranking higher.
Offsite SEO for IT firms
While onsite SEO is the foundation of good SEO, offsite SEO, which includes Web 2.0 and offsite backlinks, is essential for a solid overall SEO strategy. After the onsite SEO is complete, along with keyword research, a link-building plan can be established to boost the authority of the website.
The first step of link-building is to complete local citations to signal to the search engines that you are a legitimate IT business. Sites such as Google My Business, Yahoo, Manta, Yellow Pages, and Chamber of Commerce are among the best examples. As your business adds its website to these pages, search engines will have more confidence in your business’ credibility. It is important to complete these profiles as much as possible to give as much information as you can to visitors.
Web 2.0 Profiles
Simultaneously, and along with the construction of the website, Web 2.0 profiles should be built on websites such as Facebook, Twitter, LinkedIn, and Reddit. These platforms can be used to showcase news and products offered by your company, and allow you to build many backlinks to your website.
A more advanced step to dominate the rankings is to build niche-relevant backlinks from other websites. You can scour the web or hire an SEO professional to find websites in your niche with strong traffic to leave a backlink through a guest post. It is important that this tactic not be abused and only used as a part of a larger SEO strategy. While creating guest posts, you can use relevant keywords and anchor texts to rank higher in your niche.
Finally, press releases can add significant buzz and credibility to your IT business. You can compose and distribute news about your company to let the world know about your business. If done occasionally and strategically, especially through websites having a high domain authority, this can boost the authority of your business among search engines. Since press releases tend to be prominently displayed in search engines, and because they are formal, they make your business appear more professional and credible in the minds of internet users.
By following these SEO practices, IT firms stand to benefit in terms of their online visibility, and will have a leg up on their competition. While IT firms may know a lot about technology and software, they don’t always know how to market themselves. Following these tips will allow IT firms to reach their full potential and let as many people as possible know about what they have to offer.