The purpose of the use of hashtags will depend on your strategy and what you intend Instagram.

  • Promote your products, services or events.
  • Encourage the participation of users.
  • Disseminate information (when this is what the user wants to consume).


The relevance of hashtags

In social media marketing, we consider a relevant hashtag when it allows users to find interesting publications when doing a search. When a user clicks on a hashtag on Instagram, they directly access a page with similar posts under the same tag.


It is important to make proper use of the hashtags and not use them for other purposes. Using an inappropriate hashtag in a post can discourage users from doing a search but seeing content not related to their query.

So, if you have a business you should take this issue seriously. After you buy real Instagram followers can transmit an image of your brand that does not correspond with your values and end up taking your digital business to failure.

Going back to the topic of search hashtags, to choose an appropriate one, go to the Instagram search bar and write the one that you think your customers or your audience can use. For example in my case I put


Hashtags to encourage participation

You can use the tags to invite other users to participate in your posts. For example through: #concurso, #sorteo, or others that can encourage likes or comments.


Hashtags for the dissemination of information

On certain occasions, the need to use hashtags is to disseminate information since this is the means that end users consume.

We have seen previously how to use hashtags to offer your products to a customer who is looking for something.

Other media, such as newspapers or digital magazines, use these Instagram tags to create content and disseminate it through different social networks.


Hashtags of low, medium and high popularity

Depending on the volume of use of each hashtag, we can categorize them into three groups: low popularity, average popularity and high popularity. The difference of each of them is the times they are used (popularity).


We understand by more popular hashtags to those that more times are used.


Good: It is easy to be in the top positions; you can even get to be in the positions of “most popular publications”. Another positive aspect is that they usually provide quality traffic since they are directly related to your account.

Bad: When a hashtag is unpopular implies that the volume of traffic that this tag can bring is also low.



Good: These types of labels are the key to success. It allows reaching a large volume of quality public.

Bad: It’s hard to identify a half-popular hashtag.



Good: The volume of traffic can be very high. I say “can” because in turn it is a negative aspect.

Bad: The downside of these hashtags is that your post will be seen for a few seconds. Then you will go to the lowest positions on the screen and it will be difficult for users to see your publication.


How many hashtags to put?

The character limit of the Instagram posts is 2,200, but … is it really a bit of a hassle to fill out the whole text of hashtags?

The number of hashtags that you use in your publications will directly affect what the user perceives about you.

Hashtags are useful for you, but they annoy, and make reading difficult.


The choice of how many hashtags to put depends on you:

The more you put, the more users you will attract to your account.

The less you put, the easier the reading will be.

I think it’s best to use between 1 and 15 hashtags depending on your niche. As you can imagine, it depends a lot on the market in which you move and where you contribute value to your users.


For example, if you have an animal image account, it does not matter if you use a lot of hashtags. Your audience wants to see photos or videos.

If you have a professional coaching account, courses or lessons on a certain subject, or do writings in the descriptions, then take care of the format and make it easy to read.

What you learn about tags (#) you can use it on other platforms such as Google Plus, Facebook, Twitter or other social networks.