Search Engine Optimization(SEO) technique is the process to bring out the visibility of a website or web page of an organization or company in the front of search spider so that the search spiders can make your company’s web page visible in the search engine.
With the resources available you can find out the website and hence work for the betterment of its ranking. The ranking of the site can be increased depending on the rate of visitors opting into the web page. You can convert the visitors into customers by using proper marketing strategies.
The SEO company may target different types of searches like image search, video search, News search, academic search and the list goes on.
Before you go to hire any SEO company many questions come to your mind like will any SEO company help you generate some revenue? Will it be enough efficient to build customer to your website or what will be the advantages or disadvantages that will come while hiring an SEO?
If you want to get on the bandwagon of a highly efficient SEO team leaving the traditional marketing methods, then I will help you give a detailed view of what an incredibly knowledgeable team will be delivering you.
Why is it important to hire an excellent SEO team:
1. Experienced Expertise Professional
Hiring an experienced expert team is like buying a perfect solution to all the problems that you are facing in driving some range of target audience to uplift your company or organization. They will have a scheduled work format which would include a detailed technique for Search Engine Optimization. This sort of work ethic will surely help your teammates to work even harder and bring on more traffic to your website.
As the SEO team would want their employees to be efficient enough to guide you with solutions that could take you to the next level of performance. Due to this reason the SEO company would be enough concerned to put efforts in training their employee to bring their talent up front and deliver the best of their caliber.
2. SEO improves Websites visibility
The traditional way of marketing was simple and didn’t need much efforts to be applied to it. The techniques that used were fundamental and had the least shots that are to be indulged in it.
Only highly reputable companies used to have competition earlier, but now there is high competition between all the companies to get better ranking to bring more and more target audiences to their site.
A good SEO team will put efforts in delivering the best results by adding relevant keywords along with compelling content that would help the search spiders easily find your site and hence your site will be getting a higher ranking in the search engine.
The websites that are highly efficient in loading faster and delivers their audiences with quick services will be the highly searched web page. So the best SEO team will consider all these basic tricks and implement it whenever needed.
3. Performance Driven
All the SEO companies try their maximum to the best of what they can so that they can have you as their client. Due to the rate of efforts an SEO team puts in, there is a hike in productivity and performance of work.
To understand the performance drift and revenue generation SEO companies track the record through analytics, ranking and an overall return of investment(ROI). Hiring an On bound SEO team can be great, but the level of work techniques that they imply and the outcome would vary.
4. Correspondence and association
Putting the whole responsibility of promotion and marketing your website on a single individual is merely foolish. Instead, you can split the duties into fragments. This technique will not only help you get your work done within a specified time but also will enhance the performance level.
If you want to give a drift in the short and long-term goals of your website then you cannot wholly rely on a single individual, you will need the eyes and hands of multiple individuals who have years of experience in the field of search engine optimization.
5. Better Concentration on Business
If you are hiring an SEO company you will be able to invest more of your time into building your business. You will not have to worry about the ongoing Search Engine Optimization processes like ranking, marketing, and optimization as all the responsibilities will be handled by the SEO team.
The sole responsibility of an SEO team is to entirely focus on the marketing of the website so that it could get better in ranking which would eventually result in getting better traffic.
If you seriously want to work for the betterment of your website then before hiring any SEO team, there are few questions that you should be asking and expect some definite answers. So, let’s get started with questions and its responses.
Here are 10 questions you should ask before hiring an SEO company:
1. Can you bring the of website ranking to No.1?
If the answer to this question is ‘yes’ then, you should probably stay away from this SEO team. The reason behind this is straightforward, as no search team can work to bring your site to top 1 rank. The statistical analysis and ranking algorithm of any website to the top in Google search engine are very hard.
To match up to all those factors is very difficult. Handling the classification and giving a rise of 200 ranks is possible. There are SEO teams that guaranty top 10 rankings and so on. This reputation of the SEO team is hard earned, and hence they can surely bring your website to top 10 rankings.
Always go with the company that gives you a comprehensive knowledge of statistical information of how will they build up the ranking of your site.
2. Ask to share past experiences and its result?
The SEO firm which has a good range of past SEO experience will be happy to show the success rate caused due to their constant efforts and hard work. Though privacy of any client is a big deal and giving information related to any client will breach the confidentiality of client.
But as any organization would be eager enough to show the success stories of their achievement to the world, so it won’t be an issue to an SEO company to display the details of their clients with their success stories.
All the SEO companies which have some range of work ethics and is exiting in the organization for an extended period will be enough to show the targets that they have achieved for their clients. These achievements can be added to their portfolio to present them as an efficiently experienced workable firm.
3. How fast can I see SEO results for my website with this SEO campaign?
Any SEO firm which has a good experience in delivering the best to their client will be giving a detailed description with proper statics to the client. It is undeniable that any organization cannot provide the whole workflow of all procedures that they will be going to perform.
But an overview of work can be given to the clients. For example offering a milestone plan of what kind of drift will the website be experiencing in two months, four months or six months. If you obtain such an approach from the firm, then make sure that you can fix the deal.
Nowadays, the ranking of any website does not depend merely on a six keyword content or so on. It entirely relays on natural language of content displayed on any sites. You cannot improve the ranking of any website in a short span of time; it requires a considerable effort and time.
4. How do you conduct keyword research?
The traditional form of keyword research was carried out for generating lead to the website. The conventional way of developing any content used keyword research tool to drive traffic. The modern technique of adding keywords is profoundly different when compared to the traditional form.
Nowadays, considering the intent of the content keywords are added. This type of keyword generation is highly effective as the visibility of your site’s content gains a high range of chances to be visible in search engine.
5. What do you need from us for productive work?
Any company which has some work ethic will require a detailed information of your audience, industry, goals and KPI’s. This will give them a vast knowledge of strength and weakness of your organization.
Understanding all the flows of your company they will be able to implement strategies that will help you grow in the market by increasing the ranking. They will need to know the digital marketing platform that you use for uploading contents and also the Google Analytics that you use to generate a report of your organization.
A detailed analysis is needed to understand all the flows of your company and implement effective strategies.
6. How do you stay updated with Google updates and industry updates?
Keeping a regular update of all the industrial changes that happen on a daily basis is a must. Accordingly, you will have to strategize your plan of action. To exist in the market, it becomes essential to know what your competitors are up to and how efficiently do they execute their work.
The firm which is gravely concerned about recent trends will keep an eye on Webmaster Central Blog which is Google’s own outlet that keeps on updating regarding the positioning of a site. The SEO company that has some concern of its competitors will follow popular form, take part in conversations and also keep on researching.
7. What tools do you use?
It is not necessary for you to know what kind of tools do an SEO company use to get their work done. But this is among those questions that you should ask to gain an understanding of how good is the SEO firm in explaining to you how good is it with using the tools.
A legal business will have a list of devices that they will be using for marketing and ranking process. So if you want to analyze if they are good with or not, then there are a list of questions that I have mentioned below that you should be asking……
- What tools do you use for ranking? Why?
- How do you analyze the website’s content?
- How do you conduct keyword search?
- What techniques do you use to analyze your competition in the market?
Like we use Google Keywords Planner tool to do keyword research, Google Analytics for website analytics along with other tools, SEMRush for competitive analysis, BuzzSumo, Buffer for social media marketing, RiteTag, ManageFlitter to manage Twitter account, HootSuite, etc.
8. What stats define “success” for you?
Now, this is a tricky question, and the answer to this question will be deciding factor of the next step that you should take. The SEO firm which promises a top position (1st rank) and gives a sure guaranty of success is either fake or using ‘Black Hat’ techniques.
As these methods can gain traffic to your site for a short span of time but this is not going to do any good to you. If any firm uses the name Blackhat techniques, then you are not supposed to wait there for even a single minute. Just walk off and don’t look back.
As we all know success does not come overnight, you will have to earn it by working hard. As a legitimate SEO firm that has some ethics will be keen to know the goals of your company. If you want to increase the traffic of your business venture, then they will prioritize keyword optimization strategy. If you ‘re going to improve the ranking, then they will use Google analysis and figure out strategies to reach up to your goal.
If you ‘re going to improve the ranking, then they will use data analysis tools like Google Analytics and figure out various strategies to reach up to your goal.
9. How do you build link?
Many methods can be used to generate links which will eventually result in driving some range of traffic to your site. No SEO firm will make any fake promises if it does then don’t approach such companies. Having one high-quality link is better than having links which turn to be useless.
Creating some machinery links that are not good enough for generating leads is a wastage of your valuable time and efforts.
10. How do you track progress?
Tracking work progresses completely relay’s on the project type. Depending on long term or short term projects of an organization the progress in a project varies. Be cautious of the companies that can’t give a good knowledge of progress reports that they track and follow.
The work progress also varies with the organizations. As there will be massive projects in their hand, so they will have to keep frequent updates on the work progress. Progress reports are carried out on monthly basis of all projects. Tracking weekly report of any project is not possible due to the reason that they are proven to be ineffective and deceptive.
There are times when the search result of any website fluctuates and the reason may be like changes in Google algorithms, or your competitors would be making some drastic changes to their and so on.
Search Engine Optimization is a long-term strategy which takes time to get implemented, but if you put short-term strategy upfront then all your efforts will be in vain, and the cost that you will have to pay will be huge.
In this article, I have mentioned a list of questions that you should be asking to the SEO company that you want to hire to give a drift in marketing your website. It is not necessary that you should ask just these questions to find the right SEO agency for your business but these questions will give you a generalized idea on; how to filter out the right SEO companies and then decide on which on to go with?
Have you ever hired an SEO firm for your company? If yes, then what questions did you ask them before going with them and how was your experience? If no, then are you planning on hiring one in future? Let me know in comments below.