To have a website that is SEO friendly is integral to the success of every business that is looking to get conversions online. It’s because people who search for a product or service on Google are ready to get the service, so the whole process of getting them to buy the product or service gets eliminated. However, there are many issues associated with SEO if you are doing it on your own and contacting an agency that provides SEO help for small business is always a viable option. However, if you want to do it on your own, then here are some of the most common issues you may face:
Getting Confused between High Traffic and High Conversion:
Small business managers who do not have prior knowledge of SEO or any guidance about an SEO company, can quickly become overwhelmed by the traffic data of the site and can get unsure whether that traffic means the effectiveness of their SEO strategy or not. The most misleading thing that happens to most of the small business owners is that they assume the high traffic as the success of their SEO strategy. However, this does not seem right. I mean they ARE getting the traffic, so that says something in their plan is working but what they should be getting is higher conversion rate indicating the number of the visitors on their website that are turning into leads or customers.
The solution to this problem is simple. If you are facing this problem & want to track your conversion rate, then there is a tool that provides SEO Guidelines for small business. That tool monitors analytics. Moreover, that is Kissmetrics that has been proved to be useful for small business owners for tracking the conversion rate based on the keywords which means you will be able to know the keywords that are the most successful and the ones that you should let go.
Low Frequency of Content or Irrelevancy:
After you have created your website and you have started implementing your SEO strategy, you may think that now your work is completed. However, unfortunately, you are mistaken. The truth is that the campaigns of SEO need to be frequently updated. It ensures that your small business keeps up with the ever-shifting trends of SEO. As a small business, you need to keep your visitors up to date and providing new and fresh content should be your paramount priority. Whether you post articles, videos or blog posts you need to make sure that you update your website regularly.
Also, the most important thing that you need to keep in mind while posting the content on your website is to maintain relevancy. Your content should be relevant to your niche. You cannot post fashion articles on a food business’s website. Also, make sure that your content gets optimized with relevant keywords. Doing all of this is not an easy task for many of the small businesses, and this is where they should work with agencies that provide SEO help for small business. This way, you will be able to focus more on your business.
Forget the External Backlinking:
One of the strongest pillars of success in SEO is link building. However, the mistake that most of the small business owners make is that they often overlook this aspect of SEO or misunderstand the tactics related to link building. It happens mostly with those who don’t have any SEO background and also don’t work with an agency that provides SEO help for small business. If you start to build a network of high-quality backlinks, it will ensure that your business not only begins to get high-quality website traffic but also get an increase in its reputation.
If you have no idea about where to start the process of backlinking, then you can always consult with companies that provide SEO help for small business to get in the right direction. However, make sure that your SEO agency or you by yourself use the ‘white hat’ tactics of SEO as the black hat SEO can get your website penalized by Google, and you don’t want that to happen. If you are keen on building links on your own then these are the most common ways of building backlinks:
Getting other similar businesses to give you a backlink.
- Contributing to local business’s website and including your link in that content.
- Natural link building by creating content (People will share your content).
- Search for the mentions of your business.
- Writing valuable comments on high authority websites with your link.
The absence of a Dedicated Marketing Team:
Often, people who are running a small business end up wearing many hats meaning they take up many responsibilities that they should transfer to other people by hiring employees. If you try to do SEO by yourself, you will have to learn it first and then you will have to implement along the way. It can take a lot of time and effort that you should give to your business. Also, if you only focus on SEO, you will not have enough time to market your business through other means. Instead, you need to contact an expert agency that provides SEO help for small business to get your business at a good ranking on search engines. Also, an entirely dedicated marketing team will free you from the burden of doing it all by yourself, and you can then focus on other factors of your business.
So if this information has changed your perception about SEO and made you realize that you should opt for an SEO agency then here are some things you need to consider:
- Does the agency possess qualification and experience that is relevant to your industry?
- Who are you after; SEO specialist or a marketing generalist?
- Can they provide a track record of success with other similar businesses?
- Where are they located; locally, overseas or interstate?
There are so many challenges related to SEO that a small business will face. It’s because SEO is a very complicated method of marketing, however, if you give it a lot of time & effort, you will get better at it. However, if you want fast results that guarantee conversions, it is viable to opt for agencies that provide SEO help for small business.