You can convert readers to subscribers with the help of building bridge i.e., email subscription. Though we are in an era of social media and content marketing the core marketing platform that exists is email marketing. Email marketing is the field which will surely help you grow your business and take it to next level from where you will be able to fly new heights.
Email marketing is proven and time-tested strategy which has grown with passing time. This technique will work 40 times better in gaining more subscribers to your email list.
All the B2B subscribers consider email marketing as the most effective channel to gain more subscribers and they implement regular strategies to improve the list of subscribers on regular basis. Some good quality of customers who take regular action based on your emails will surely give a lifeline to your business.
The most important business strategy to increase sales is by converting the readers of your blogs/posts to subscribers and converting the subscribers to buyers.
Now, this is a huge task, in order to turn your readers into buyers you will have to implement smart tactics.
Before landing on to email marketing lets first understand it’s importance. Now, if there are a list of members who have joined your subscription by clicking on the link that you mentioned in your blog/post then it is very obvious that they are deeply interested in what you are serving to them.
The Direct Marketing Association in the USA has found in a survey that there is Return on Investment (ROI) of around 4300% in business.
The reason behind this is that email marketing delivers 10 times higher conversation when compared to social media marketing. The higher conversation rate is caused due to five basic advantages that this communication channel provide.
1. Personal platform
Email is a form of conversation that is delivered directly to the user’s email id. There is no ranking system in order to deliver email as this is completely a personal platform. This form of conversation is completely considered as casual, personal and user-oriented.
2. Intentional Content
The contents that are delivered to the subscribers are completely intentional and serves some purpose. So, if a subscriber gives his/her personal email id even in their busy schedule then it is a for sure thing that they are completely interested in receiving the emails that are being sent to them.
3. Target Oriented
As the subscriber has shown his/her interest in receiving emails, you should have a target of sending valuable contents to the users on regular basis and hence striving harder to convert your valuable subscriber to a regular customer of the products or services that you are providing. This will help you gain a very good productive result, this process of the target-oriented work process is called segmentation.
4. Owning an email list
You don’t own social media handles like Facebook, Twitter or Google as changing policies of these social media handles can affect your marketing strategy badly. If the policies that change does not come in your favor then all the efforts that you put in SEO and marketing will go in vain. So, owning an email list is like owning the treasure house of something very valuable.
5. User’s Privacy
The emails that are sent to the subscribers are one on one, they get complete privacy to read and ask questions with confidence. The messages that are sent to the users are never displayed on any public platform like timeline displayed in Facebook or shown as a form of a news feed. This is a trustworthy medium to build a connection.
This is the most effective channel with the help of which any business owner can increase their revenue with higher return rates. Big Brands could understand this form of marketing concept a long time ago and this is the main reason that they spend 1000’s of dollar’s to increase their revenue rate.
After understanding the importance of email marketing, now I will describe some tactics with the help of which you can grab the attention of some potential subscribers who become a very good source of revenue generation to your business venture.
By applying a good range of strategy and following success principles you will be able to generate an email marketing list of some solid potential customers.
10 smart tactics to increase your email marketing list
1. Captivating Content Formation
A captivating content in your blog will surely help you grab the attention of some potential user’s to your email marketing list. By building a content that is enough attractive in the eyes of readers will help them get drowned in your blogs/posts. Blogging about your product on regular basis increases the popularity of your product. Regularly updating about your product will help the readers find the product/ services provided trustworthy and effective. This will help you build a strong customer relationship. The business ventures that blog regularly has indexed pages of 434% than that of the companies that don’t.
Blogging about your product on regular basis increases the popularity of your product. Regularly updating about your product will help the readers find the product/ services provided trustworthy and effective. This will help you build a strong customer relationship. The business ventures that blog regularly has indexed pages of 434% than that of the companies that don’t.
2. Recommend your current subscriber to share your content
The email subscribers are three times more active than the subscribers opted in from other social media handles. You can ask the current subscribers to share contents that you post, this will help you to increase your list of subscribers immensely. If a new subscriber has logged in the subscription list then ask the user to share the content of your blog to social media handle. As the subscriber is new and will be keenly interested and active to promote the content of your blog to their contacts. The love that new subscribers will be showing towards your blog and its content will help you build up your email list.
If a new subscriber has logged in the subscription list then ask the user to share the content of your blog to social media handle. As the subscriber is new and will be keenly interested and active to promote the content of your blog to their contacts. The love that new subscribers will be showing towards your blog and its content will help you build up your email list.
3. Convert followers to subscribers
The basic tactic of building up the email marketing list is by simply asking your followers to be your subscribers. You can make this happen by sending regular eNewsletters. Keeping them updated of the changes that have been made to the product /services that you provide.
Brandishing the benefits that can be caused by the products/ services. You can even show the numbers list or count of members who are enjoying your content. Any kind of social proof which is displayed to the eyes of viewers will generate a kind of curiosity in them to get more of the product/service.
4. Conduct Webinars
Descriptive webinar describing the advantages of product/services that you will deliver to customers. Prior to the webinar date send a summarized format of webinar to the subscribers. In the video give a wide knowledge of the product/services along with benefits.
Never hold back with the quality of content that you will be delivering to the subscribers, this is among those deciding factors which will drive the attention of viewers to your site. This is one of the basic and core tactics which will help you grow the leads list and will play an effective role in enhancing the revenue i.e., generated by the potential subscribers.
5. Inline Downloads
Inline download forms are a very much effective form of generating some leads on the spot while the reader is going through content. The opt-in boxes, displayed when the reader is in the hangover of content displayed in the blog will be very effective, as the reader will register as a subscriber to your site. This way of lead generation for your blog will help you grow and become even bigger and better.
Generate content that fits best in accordance to the content which is been displayed on your blog that will help you generate and hike up leads to increase the subscribers for your blog and product/services.
6. Provide CTA(Call to Action)
Capturing the attention of the reader in such a way that they make a call to action is the most crucial thing. Creating an empathetic urge in the customers will help them to be a part of your email marketing list. This will eventually result in generating more and more leads to your business.
You can do so by using some empathetic words like free, better and now that will surely hit the nail. This sort of emotionally driven word will surely inspire the readers and help them take an empathetic step i.e., they will be very eager to opt-in for your services. Hence this will help you grow your business venture faster.
7. Create Viral Loop
The term viral is very much popular in this internet era. You would have heard about viral videos or photo’s in your social networking handles. The viral loop technique is very popular and it can be used to hike up your email leads.
The viral technique gets effective when you raise the curiosity level of the targeted audiences. The simple tactics that are used here are like giving some free resources and hence demanding some favor from the viewer. In order to gain the advantage, the viewer will take the call of action out of curiosity by full filling the demand that you put forward.
To grab the attention of targeted audience you will have to present an attractive freebie, show a catchy image and most importantly mention terms and conditions very clearly. This tactic can be used in the social networking handle like LinkedIn for a huge lead generation.
8. Web Push Notification
Web push notification helps the users stay hooked to your website. The user engagement of your website increases at the rate of 40%. These clickable push notification will directly get the user logged into the site and hence a good amount of email leads will be generated.
This technique of growing users will help you get a hold on the growth of revenue generated in your business. The rate of user engagement keeps on growing exponentially with the help of push notification technique.
9. Spin-to-Win Email capture
Spin to will is a very fun to do task, which will eventually help you grow the user engagement for your website. While the user will be surfing to the product list he/she encounter’s with this spinning wheel. Here, in order to gain a freebie, they will have to get themselves registered with their email address to the sites.
Hence this is considered as a great fun way to increase your list of email subscribers. This sort of fun filled strategy can be viewed in most of the eCommerce sites.
Taking the help of customers is a technique which not only helps the customer to gain some benefits but also leads them to build a strong relationship with you. This can be done by asking the customers to name any new product or provide any suggestion that helps you build the reputation of the product or services that are provided.
While suggesting ideas and names of your product/services they will be opting into your email site and hence the user engagement and social interaction get increased gradually.
- Mobile-friendly forms: Make sure that the email opt-in form that you want to deliver to the end users is mobile-friendly. Sometimes it is found that the opt-in forms are compatible with desktops and laptops but not with mobile. Such kind of small mistakes can lead you to lag big list of email marketing leads.
- Double Opt-In form: Single Opt-in form will be gathering lots of bogus subscribers who won’t be an active participant, in order to eradicate those customers you should use double opt-in forms. The double opt-in form will have two formalities one is registering your email address and the other is subscriber confirmation.
Building a strong customer relationship is a very important aspect of any business which helps generate revenue and which hikes up the growth rate exponentially. Driving the customer with emotions will help them hooked to the product or services that you provide. ” By applying success principles and weeding out possibilities one can reach to heights”. Keep this strategy in mind and put all your blood and sweat to build your business by generating an email marketing list.