How Often Should You Send Direct Mail?

2022-11-02T07:42:20+00:00July 25th, 2022|

Creating a campaign strategy is no simple task, and finding the right direct-mail frequency to meet your objectives while still having enough resources can be difficult. And this isn't something to take lightly. Mass "spray-and-pray" mailing has been a popular marketing strategy for several years. However, with direct mail increasingly focused on segmented and customized [...]