What Models Should be Chosen for your B2B Marketing Attribution

2019-06-24T07:06:19+00:00June 24th, 2019|

As a marketer, you need to know one thing: Are your campaigns truly driving revenue? If you don't have an answer for that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. As a result, it becomes complex to know where to focus precisely. Or even where to start [...]