Businesses always need to change.  When there is new competition in the market, they need to adapt.  Constantly improving your business is the best way to ensure you stay profitable.

The taxi industry has some of the toughest competition from taxi companies, Uber and Lyft.  This is why you need to put in the effort to progress your business and ensure that you are marketing it correctly.  When you market your taxi business, you need to reach all people.  While a lot of people use the internet, there are also many who do not and you have to keep this in mind. To ensure you reach everyone, you need to invest in online and offline marketing. Funding marketing can be tricky, especially when starting out. Make sure to compare taxi insurance and use the money you save towards your marketing!

 

Offline Marketing

Most people use their tablets, phones, and apps for taxis.  However, there is still a large number of people who do not use this technology regularly and online marketing will not reach them.  To reach these people, you will need to use offline marketing.

While online marketing is newer and can be compelling, there are older techniques that still work.  They can also be easy, fast and cheap to use.  You should make use of these tested marketing ideas to ensure your taxi firm is getting the business you need.

 

Spread Flyers And Leaflets

Creating efficient booklets and brochures for your business with complete contact details can help boost your business.  You should distribute them in public parks, the local hotels, and local businesses.  If there are tourist attractions in your area, you should distribute them there as well.

 

Banners And Posters

Design an eye-catching banner or poster for your business.  Put these marketing materials up on bus stands, markets, hospitals, and other public visiting areas.  These banners and posters will help you attract new customers.

 

Promotional Calendars

At the end of each year, people start looking for calendars for the next year for their homes, and offices.  You should provide an official calendar for your business with some great pictures of your taxis.

 

Online Marketing

When it comes to online marketing, there are many ideas you can try.  Of course, some of them may not work for your business, but you should consider as many of them as possible.

 

Create Effective Content

Creative content is a great online marketing method and an effective way to promote your business.  You could hire a writer to handle this for you if you are not confident in your ability.  The content should be published on your website and blogs that have links to your official site.  This will help drive traffic to your website and business.

 

Media Advertising

Media is a very reliable way to promote your business.  You can make a short story or advert that promotes your firm.  The next step will be to contact a reliable media person and ensure that your advert is placed on different marketing channels.  You can also pay news outlets to print your advert in their publications for offline marketing.

 

Social Media Marketing

Approximately two-thirds of the world population uses the internet and many of these people use some form of social media.  This could be Facebook or Twitter or Instagram.  You need to use these channels to market your business.

Create an official page on all the major social networks to boost the visibility and awareness of your business.  You also need to update the page with new promotions, special offers, discounts and more.

Social network adverts can also be helpful.  They are often budget-friendly and allow you to target a specific demographic.

 

Promotion Via Texts

A way to promote your new deals is by sending a text.  You can remind your customers of any upcoming events in the area and give them the chance to book a ride in advance.  This is a great method to boost your bookings.

 

Online Booking

You need to ensure that your website has an online booking function so people can easily get a taxi using your company.  A lot of companies have apps that their customers can use as well.  If you have an app, you can offer bonus coupons, free rides, and discounts when it is used.  After all, who does not love a bargain?

The taxi industry is very competitive and you need to grow your business through marketing.  There are a lot of marketing ideas you can try that will boost your business and leave your competitor behind.