Where Does Marketing Automation Stand In 2018 ?

Marketing automation is about having a software platform and technology designed for marketing departments. Automation is the buzz. Adopting automation means effectively marketing on multiple channels online such as email, social media, websites, etc.

Marketing agencies need to start embracing AI to capture the ever-changing customer requirements. Machine learning is not a new concept for us now, but it’s time to get closer to chatbots. Estimates show that marketing automation software will hit $32billion this year.

It is time to shift from monotonous, repetitive tasks in the workspace to automation.



Tasks that are affected by the adoption of automation.-  

  1. Daily activities
  2. Automation Tools
  3. Automation Adoption
  4. Growth Revenue
  5. Machine Learning
  6. Data Review
  7. Customer Journey

From many Bots trends emerging in 2018, marketing automation is a must to adopt. The adoption of the new technology will allow marketers to create a more personalized experience for the prospective consumer. Let us know your thoughts on machine learning and adoption and automation.


2019-03-13T09:34:08+00:00October 8th, 2018|


  1. Automation is very effective in this process because it will immediately bring quite a lot of significant and active results in work.

  2. Debbie November 18, 2018 at 12:53 pm - Reply

    I don’t think that still marketing automation is the buzz, as shown in the infographics, most B2B companies even more than 55% depend upon marketing automation.
    But it’s also a truth that the adoption of this new technology will allow marketers to create a more personalized experience for the prospect. Since I have used this tool to study the customer journey and grow revenue. When I was not able to manage with the number of tasks, I sought the help of marketing automation platform called Aritic PinPoint which helped me track the anonymous visitor tracking using the browser fingerprinting technology.

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