As we start the new year, what better time to re-evaluate how your holiday park’s website is performing and think about making some improvements for 2019?
A website is a crucial marketing tool for any holiday park and if you don’t frequently critique how it is (or isn’t) performing to you, that big investment simply goes to waste.
With that in mind, we’re going to take a look at some of the reasons why you might want to think about having a refresh.
Standing Out
In the increasingly competitive field of holiday rentals, it’s important to make sure that yours stands out as much as possible.
For this reason, it’s important to refresh the look of your website every once in a while to help keep things feeling fresh.
Even if your site is still performing well technically, it’s easy to underestimate the importance of a clean, polished site and lots of things could have changed at your park in the last twelve months, so your site needs to reflect this.
Keeping Up to Date
Aside from the visual side of things, technology and the internet are constantly evolving at a rapid pace, so you need to do your best to keep your site up to date with these changes.
For example, is your site mobile friendly? Does it have a clean, flat design? Is it in line with the latest search engine algorithms?
If your site is more than a couple of years old, then these are just some of the things which you might want to take a look at.
Mobile Friendliness
According to Elite Dynamics, who provide holiday park management software, the most important thing to look at heading into 2019 is mobile friendliness. In fact, if your site isn’t mobile friendly already, this should be your first port of call!
A site tailored for mobile, which offers a good user experience and with quick load times is crucial, as more and more people choose to browse the web on their mobile devices.
The best solution is to invest in a ‘responsive’ website if you don’t already have one, as this is a site which will function the same no matter what sized screen it is appearing on.
Check out this post from Business 2 Community for more reasons why mobile-friendly websites are so important.
Page Speed
Page speed is also very important, and if your site is taking more than a few seconds to load, it’s probably time to think about a new site. (To check yours you can use a tool such as Google’s Test My Site tool).
There’s all manner of reasons why your site might be loading slowly, whether the site isn’t properly optimised, it’s an issue with your hosting, or perhaps just that the site is old and outdated.
This guide from Moz is a good starting point to rectifying slow page speed, but ultimately, it might be time for a new site.