Affiliate marketing is one of the most popular ways how to make money online. It’s very popular because it is so easy to get started. You don’t need to have your own product you just need to have a channel for promoting other businesses’ products.
Affiliate marketing has been around since 1994 and it is still growing. More and more businesses want to leverage affiliate marketing for growth. This is not surprising as around 15% of all digital marketing revenue comes from affiliate marketing.
But despite that, more and more people are saying that affiliate marketing is dead and that it is very hard to make any money due to high competition.
If you started making money as an affiliate marketer 10 years ago, it would be much easier for you to earn decent revenue then it is now; there is no doubt about that. However, affiliate marketing is by no means dead and you can still make money with affiliate programs.
1. New Products to Offer
People often say that is impossible to promote some successful affiliate programs as there is too much competition.
However, there is a new business with unique products joining affiliate networks every day so there are so many opportunities for you to test promoting new products while an affiliate program is not saturated.
For instance, Netflix used to have a great affiliate program, but it soon got very saturated. Not long after that, Netflix decided to close their program as they did no longer need it.
In 2019, new streaming service Disney+ is launching in November and it is very likely that it will have its own affiliate program.
You can still earn a lot of money with affiliate marketing, but you just need to test new programs and keep an eye on new opportunities.
2. Bigger Promotion Possibilities
Affiliate marketers now have much more possibilities about how they can promote a product than they had 10 years ago.
Now affiliate marketers don’t have to solely rely on their own blogs or Google Ads but can promote their links in many new ways.
Besides Google Ads, affiliate marketers can now also utilize Facebook ads, Pinterest, Twitter ads or even native ad networks.
They can also leverage YouTube or email marketing or funnel software.
3. Lack of Quality Content
Bloggers used to primarily view affiliate marketing as an additional source of income.
Nowadays, there are so many people starting new blogs with the sole purpose of monetizing it through affiliate marketing. These bloggers often create a lot of poor-quality content as they don’t care about building an audience for their blog, but just care about earning a commission.
If you take time and write better reviews or shot more informational videos than everyone else in your niche, then you can still make a lot of money with affiliate marketing.
4. Better Tools
It is easy nowadays to see what’s working and what’s not. With tools like Ahrefs, affiliate marketers can easily detect how competitor’s landing pages are performing.
You don’t need to reinvent the wheel; you can draw inspiration from your competitors and emulate their successful strategies.
Analyze your competitors’ high-traffic keywords and most shared content to identify what’s worth testing and incorporating into your strategy.
Affiliate marketing is not going anywhere. You can easily make an extra income with affiliate marketing and if you work hard then full-time income as well.
Competition is tougher as affiliate marketing is getting more and more popular, but if you take it seriously then you can outperform most of the bloggers who are just trying to earn a quick buck.