Content marketing is the most traditional form of pitching about your product and services to the customers so that they can solve their issues and in turn, you can drive traffic to your site. As this is the most traditional way of marketing, it is getting extinct with each passing day. There are different techniques which will help you grow more SEO.
But before going with techniques lets go to the roots and understand, what actually Content marketing is and How it works? When you come to know about the basic of whatever work you do, you will be able to work even more effectively and efficiently.
What is Content Marketing?
“Content marketing is a strategic marketing approach which involves creation and sharing of online materials such as videos, blogs and social media posts. This strategy is mainly focused on creating and distributing relative, valuable and consistent content which drives a profitable customer action.”
Content marketing is always target oriented and relays on the three most important and basic strategy which are mentioned below:
- Increased sales
- Cost Savings
- Loyal Customers
There are some contents that are completely a garbage and are just created to intrigue customer and then finally fooling them. This sort of content generally consists of informational garbage which gets written to sell kinds of stuff that completely rely on business growth.
Though at the start, these sorts of content get a hike in the market but the growth rates keep on decreasing exponentially as the information is not at all reliable and valuable.
As we all know that a valuable content is going to be the present and future of marketing if this valuable source of marketing is not taken care of it will surely get extinct in near future.
To get yourself started with content marketing you will simply have to write content related to the product or services that you provide on your blog. Thus all it gets started, the reader will read your content, like and share it which will affect in more organic traffic and higher SEO results. Keep in mind that to make your content more appealing you will have to give a visual representation of the content that you are adding. This form of visual representation is a very good for driving customers to your court.
Keep in mind that to make your content more appealing you will have to give a visual representation of the content that you are adding. This form of visual representation is a very good for driving customers to your court.
How to create an amazing content?
The technique is simple, what you have to do is understand the emotional weakness of your target audiences. If you are able to make an emotional connection with the audiences then it’s for sure that they will be able to relate to whatever you have written in your blog.
If you are able to solve their issues or are writing things to which they are completely relative then the target audiences will find your trustworthy and will be eager to connect with your product and services.
Adding personal experience, testimonials and emotional assets of your company will be an added advantage. Adding video to your content helps you get better ranking as people feel connected and will stick on to see whatever you have uploaded. Any sort of visual representation is a trump card which can help you drive the attention of the customers to your blog.
Search Engine Optimization(SEO)that drive web traffic to your website. The majority of traffic to your site is driven by search engines like Google, Bing and Yahoo. There is also another source that drives traffic to your website but is not as effective as of the search engines that I have mentioned earlier. Search engines drives the targeted audience to your website but if the details of your product, services, contents or other particulars are not available in search engines then you will be missing out an incredible opportunity of driving some potential customers to your site.
There is also another source that drives traffic to your website but is not as effective as of the search engines that I have mentioned earlier. Search engines drives the targeted audience to your website but if the details of your product, services, contents or other particulars are not available in search engines then you will be missing out an incredible opportunity of driving some potential customers to your site.
If you want to increase the growth of your company you will have to get better SEO ranking. In order to reach to better ranking, you need to understand the tactics and tricks with the help of which you will be able to get better ranking and hence it will result in the growth of your organization with a good range of revenue generation.
Here are 10 Types of Content That Work Best for SEO:
1. Use Infographics in your content
Attaching info-graphics to your blog will help you give a wide knowledge to the target audience visually. A very quick and clear overview of information, data and graphics give a wide knowledge in a concise format. When it comes to showing any statistical representation one cannot use any sort of assumption to display the information that is to be delivered.
As it is easy to use since it came into existence, it gained a huge popularity in social networking handle like Face Book, Twitter and so on.
A graphical representation of content is three times likable, shared and viewed. This graphical representation already came into existence since the newspaper age in which records of weather broadcast is displayed using graphic representation. Now, when you are going to represent any info-graphic keep some basic tips in mind like:
- Show relevant data
- Display large numbers in small space
- Make sure to design eye capturing data comparison
- Dataset should display statistical and verbal description of data
2. Viral Engaging Content ( Hilarious Memes )
A meme is a good form of entertainment which keeps people occupied as well as help them propagate it even more with passing time. Meme (here) are referred as images, videos, a piece of texts etc. that are shared, viewed and liked a lot on social networking handle.
There are various forms of memes that are intended to create a hilarious atmosphere like the one which is a photo with a funny caption, some memes are formed to ridicule any sort of human behavior and so on. Some memes have videos or verbal expressions to create a form of satire.
A meme can be considered as a worldwide social phenomenon that gets spread like swine flu or any other sort of disease. It spreads from person to person within just a fraction of a few seconds. Memes are easy to make, due to the availability of websites that is easy to access and create memes.
The websites that are famous for creating a funny meme are Meme Generator and Quick Meme. They are considered as the best form of traffic which can grab the attention of target audience with relatively high-quality content. As people love the things that refresh them from their hectic schedule, they like and share it. This is the reason behind that memes getting viral.
3. Upload effective Videos
Video marketing has taken social media handles to storms as more than 100 million people watch videos with just an hour. There is an endless quantity of videos circulated on social media handles. A good video has always created an impact on customers. The impact that a visually appealing video delivers on the customer is so high that about 80% of people remember the videos that they watched in the previous month. Video marketing improves your site’s SEO rate as sixty-five percent of decision making people will be visiting your website when they will see an appealing video. And also if the business decision makers are more impressed by your branded video then they will surely contact the vendor.
A good video has always created an impact on customers. The impact that a visually appealing video delivers on the customer is so high that about 80% of people remember the videos that they watched in the previous month. Video marketing improves your site’s SEO rate as sixty-five percent of decision making people will be visiting your website when they will see an appealing video. And also if the business decision makers are more impressed by your branded video then they will surely contact the vendor.
Video marketing improves your site’s SEO rate as sixty-five percent of decision making people will be visiting your website when they will see an appealing video. And also if the business decision makers are more impressed by your branded video then they will surely contact the vendor.
Creating guides that which are the most useful, informative form of contents. People are always in search of the contents that can guide them with whatever requirement they have. Designing any sort of user guide is a very tedious task.
One will surely have to be enough creative with the content as well as designing the layout of guide for the end users. The rate of the search for guidance is increasing day by day and erg for valuable content is also in a high rise.
The writer should be enough capable of portraying an idea into a perfectly designed layout in an attractive manner to grab the attention of the target audience. Professional designers and expert writers who are enough capable of handling the content in a highly descriptive and reputable language is a must for preparing guide.
You should not hesitate to hire a guide if writing a lengthy, descriptive and informative guide is not your cup of tea.
5. Valuable Product Reviews
Product reviews are the most valuable assets which cannot be taken lightly at all. Any customer who is in search of a product will surely make an attempt to search the product review before buying the product.
90% of people tend to take action only after reviewing all the product reviews displayed below the product.
31% of people will put an effort to make purchases only after excellent reviews. An urgent user-generated review helps get more users than that of existing users. Content is never enough to generate traffic, one can drive viewers and their valuable reviews helps in driving more customers.
6. A How to…question
How to…or ..How do I…questions are the format of contents that are highly effective because these contents are among those that are most searched forms. Writing these sort of contents will drive customers to your lap. Informative and well-written articles have a long tail search potential.
In order to make these contents effective, what you have to do is simply mention the problem then introduce the solution to the problem. Describe each step of the solution, give bonus tips and finally land to a conclusion. A How to…. blog can be enhanced by adding any sort of videos or images which can give a wide perspective of the description that you are mentioning in any blog.
Describe each step of the solution, give bonus tips and finally land to a conclusion. A How to…. blog can be enhanced by adding any sort of videos or images which can give a wide perspective of the description that you are mentioning in any blog.
7. Listed Content
Contents that are listed heading are among the most searched contents as they mention a pre-defined number of ways to give a solution to a particular problem or tips to find some ways or product services and so on. So, it can be said that a content with some list always creates a bang on the impact on the viewers.
There is no chance of getting wrong with these sort of contents, you simply can create an awesome list of round numbers, odd numbers and types of numbers. The content generally starts with a caption “10 types”, “10 ways”, “10 reasons” and so on.
8. Link Roundup
Link roundups are the love spread out through web. To add any link round up you simply have to add the title of the article that you want to be shareable and create a hyperlink to it. The target audience who would be referring your content will be clicking on the link and hence they will get diverted to another website.
This is among the most powerful strategies that can drive traffic to your site. Link love can be allowed only if the authorized website allows the site to create a hyperlink of their content to its website.
9. Content-Packed eBooks
Creating an informative eBook is for providing informational guidelines to the users regarding the product or services that you are marketing is an important aspect of growing SEO.
The eBook which has any sort of visual information like info-graphic, images with proper dictation will lead the end user to grow more and more interested towards the services you deliver and hence it will result in the growth of revenue of your business venture.
A podcast is a good source of spreading your message, you can gain a decent amount of traffic if you spread messages through podcasting. A podcast is easy to create and spread, there are many people who listen to podcasting channels when they do regular exercise in early mornings.
What you need is simply to have a set of earphones and some technical knowledge. Podcasting will increase a good range of SEO value and increase your growth rate.
There is endless list that can help you rise the SEO rate of your content. High SEO ranking will help your business grow and hence result in better revenue generation. Depending on your time commitment, willingness and efforts that you put in to increase the rate of traffic to your site you will be able to build a higher range of traffic for your website.
With these types of content marketing strategy, the target audience will listen, learn and share your ideas. If you want to increase the growth rate of your website by driving traffic you will have to keep moving forward by learning new lessons and implementing it on regular basis.