Content marketing is the most traditional form of pitching about your product and services to the customers so that they can solve their issues and in turn, you can drive traffic to your site. As this is the most traditional way of marketing, it is getting extinct with each passing day. There are different techniques which will help you grow more SEO.
But before going with techniques lets go to the roots and understand, what actually Content marketing is and How it works? When you come to know about the basic of whatever work you do, you will be able to work even more effectively and efficiently.
What is Content Marketing?
“Content marketing is a strategic marketing approach which involves creation and sharing of online materials such as videos, blogs and social media posts. This strategy is mainly focused on creating and distributing relative, valuable and consistent content which drives a profitable customer action.”
Content marketing is always target oriented and relays on the three most important and basic strategy which are mentioned below:
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Increased sales
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Cost Savings
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Loyal Customers
There are some contents that are completely a garbage and are just created to intrigue customer and then finally fooling them. This sort of content generally consists of informational garbage which gets written to sell kinds of stuff that completely rely on business growth.
Though at the start, these sorts of content get a hike in the market but the growth rates keep on decreasing exponentially as the information is not at all reliable and valuable.
As we all know that a valuable content is going to be the present and future of marketing if this valuable source of marketing is not taken care of it will surely get extinct in near future.
Start content marketing by writing about your products or services on your blog. Readers will engage, share, and boost organic traffic for better SEO. Enhance content with visuals. This form of visual representation is a very good for driving customers to your court.
Keep in mind that to make your content more appealing you will have to give a visual representation of the content that you are adding. This form of visual representation is a very good for driving customers to your court.
How to create an amazing content?
The technique is simple, what you have to do is understand the emotional weakness of your target audiences. If you are able to make an emotional connection with the audiences then it’s for sure that they will be able to relate to whatever you have written in your blog.
If you are able to solve their issues or are writing things to which they are completely relative then the target audiences will find your trustworthy and will be eager to connect with your product and services.
Adding personal experience, testimonials and emotional assets of your company will be an added advantage. Adding video to your content helps you get better ranking as people feel connected and will stick on to see whatever you have uploaded. Any sort of visual representation is a trump card which can help you drive the attention of the customers to your blog.
SEO Rating…
Search Engine Optimization(SEO)that drive web traffic to your website. The majority of traffic to your site is driven by search engines like Google, Bing and Yahoo. There is also another source that drives traffic to your website but is not as effective as of the search engines that I have mentioned earlier. Search engines drives the targeted audience to your website but if the details of your product, services, contents or other particulars are not available in search engines then you will be missing out an incredible opportunity of driving some potential customers to your site.
There is also another source that drives traffic to your website but is not as effective as of the search engines that I have mentioned earlier. Search engines drives the targeted audience to your website but if the details of your product, services, contents or other particulars are not available in search engines then you will be missing out an incredible opportunity of driving some potential customers to your site.
If you want to increase the growth of your company you will have to get better SEO ranking. In order to reach to better ranking, you need to understand the tactics and tricks with the help of which you will be able to get better ranking and hence it will result in the growth of your organization with a good range of revenue generation.
Here are 10 Types of Content That Work Best for SEO:
1. Use Infographics in your content
Attaching info-graphics to your blog will help you give a wide knowledge to the target audience visually. A very quick and clear overview of information, data and graphics give a wide knowledge in a concise format. When it comes to showing any statistical representation one cannot use any sort of assumption to display the information that is to be delivered.
As it is easy to use since it came into existence, it gained a huge popularity in social networking handle like Face Book, Twitter and so on.
A graphical representation of content is three times likable, shared and viewed. This graphical representation already came into existence since the newspaper age in which records of weather broadcast is displayed using graphic representation. Now, when you are going to represent any info-graphic keep some basic tips in mind like:
- Show relevant data
- Display large numbers in small space
- Make sure to design eye capturing data comparison
- Dataset should display statistical and verbal description of data
2. Viral Engaging Content ( Hilarious Memes )
A meme is a good form of entertainment which keeps people occupied as well as help them propagate it even more with passing time. Meme (here) are referred as images, videos, a piece of texts etc. that are shared, viewed and liked a lot on social networking handle.
There are various forms of memes that are intended to create a hilarious atmosphere like the one which is a photo with a funny caption, some memes are formed to ridicule any sort of human behavior and so on. Some memes have videos or verbal expressions to create a form of satire.
A meme can be considered as a worldwide social phenomenon that gets spread like swine flu or any other sort of disease. It spreads from person to person within just a fraction of a few seconds. Memes are easy to make, due to the availability of websites that is easy to access and create memes.
The websites that are famous for creating a funny meme are Meme Generator and Quick Meme. They are considered as the best form of traffic which can grab the attention of target audience with relatively high-quality content. As people love the things that refresh them from their hectic schedule, they like and share it. This is the reason behind that memes getting viral.
3. Upload effective Videos
Video marketing has taken social media handles to storms as more than 100 million people watch videos with just an hour. There is an endless quantity of videos circulated on social media handles. A good video has always created an impact on customers. Visually appealing videos leave a lasting impression, with 80% recalling videos from the previous month. Video marketing boosts SEO, attracting decision-makers to your site. Impressive branded videos can lead to vendor inquiries.
A good video has always created an impact on customers. The impact that a visually appealing video delivers on the customer is so high that about 80% of people remember the videos that they watched in the previous month. Video marketing improves your site’s SEO rate as sixty-five percent of decision making people will be visiting your website when they will see an appealing video. And also if the business decision makers are more impressed by your branded video then they will surely contact the vendor.
Video marketing improves your site’s SEO rate as sixty-five percent of decision making people will be visiting your website when they will see an appealing video. And also if the business decision makers are more impressed by your branded video then they will surely contact the vendor.
4. Guides
Creating guides that which are the most useful, informative form of contents. People are always in search of the contents that can guide them with whatever requirement they have. Designing any sort of user guide is a very tedious task.
Creativity in content and layout design for guides is essential due to the growing demand for guidance and the hunger for valuable content.
Creating a captivating guide necessitates writers and designers skilled in translating ideas into visually appealing, informative content to engage the target audience.
You should not hesitate to hire a guide if writing a lengthy, descriptive and informative guide is not your cup of tea.
5. Valuable Product Reviews
Product reviews are the most valuable assets which cannot be taken lightly at all. Any customer who is in search of a product will surely make an attempt to search the product review before buying the product.
90% of people tend to take action only after reviewing all the product reviews displayed below the product.
31% of people will put an effort to make purchases only after excellent reviews. An urgent user-generated review helps get more users than that of existing users. Content is never enough to generate traffic, one can drive viewers and their valuable reviews helps in driving more customers.
6. A How to…question
How to…or ..How do I…questions are the format of contents that are highly effective because these contents are among those that are most searched forms. Writing these sort of contents will drive customers to your lap. Informative and well-written articles have a long tail search potential.
To make these contents effective, introduce a problem and then present its solution straightforwardly. Describe each step of the solution, give bonus tips and finally land to a conclusion. A How to…. blog can be enhanced by adding any sort of videos or images which can give a wide perspective of the description that you are mentioning in any blog.
Describe each step of the solution, give bonus tips and finally land to a conclusion. Enhance a “How to…” blog with videos or images to provide a comprehensive visual representation of the content described.
7. Listed Content
List-based content, offering solutions or tips with a predefined number, is highly sought after and impactful for engaging viewers.
Creating content with well-structured lists using round numbers, odd numbers, or various numerical formats guarantees a strong impact. The content generally starts with a caption “10 types”, “10 ways”, “10 reasons” and so on.
8. Link Roundup
Link roundups are the love spread out through web. To create a link roundup, just add a shareable article title with a hyperlink. Your target audience will click the link and be directed to another website.
This is among the most powerful strategies that can drive traffic to your site. Link love is possible when authorized websites permit hyperlinks to their content on another site.
9. Content-Packed eBooks
Crafting informative eBooks to guide users about your product or service is a crucial SEO strategy for business growth.
Incorporating visuals such as infographics and well-captioned images in your eBook can captivate users, ultimately boosting your business’s revenue.
10. Podcast
Podcasting spreads messages effectively, attracting traffic. It’s easy to create and appeals to those who listen during morning exercise.
What you need is simply to have a set of earphones and some technical knowledge. Podcasting will increase a good range of SEO value and increase your growth rate.
Conclusion
There is endless list that can help you rise the SEO rate of your content. High SEO ranking will help your business grow and hence result in better revenue generation. The more time, effort, and willingness you invest, the higher your website’s traffic can be boosted. Commitment determines success.
With these types of content marketing strategy, the target audience will listen, learn and share your ideas. To boost your website’s growth, keep learning and implementing new strategies consistently to drive traffic and achieve higher success rates.