So you’re thinking of ways to improve your SEO game. Well, you need to be looking into your keywords. Keyword phrases play a significant role in improving your search engine efforts. Of course, you want to get as much traffic on your site as possible, but the quality is more important than the quantity. That’s precisely why you must choose the right keyword phrases to help you connect not just with any audience but with your target market. Here’s how to choose keyword phrases:
1. Put Yourself In The Shoes Of The Customer
Picking the right keywords to use on your title tags and web content means reading the mind of your target market. But you can’t read minds, right? Well, not to worry. All you have to do to know what your target audience wants is to think like a customer. Ask yourself, ‘what would I type on Google search if I wanted to find a particular product?’ Whatever answer that pops up is precisely what customers would have searched for.
2. Research Your Competition
Of course, you have competitors. Don’t ignore them because the only way to stay ahead of them is to know what they are doing and doing it better. Create a list of your main competitors and check out their website, read their content and view their metatags to see which keywords they are targeting.
Knowing your competitor’s keywords will help you spot things that you couldn’t and also give you fresh ideas for keyword phrases.
3. Understand The Importance Of Long Tail Keywords
Long-tail keywords are phrases or combinations of three or more words. You need to understand that long-tail keywords account for about 70% of the searches, and while they might not increase search volumes, they play a crucial role in attracting quality traffic. Use long-tail keywords that can help you specify your brand’s products and services.
4. Find And Utilize Keyword Research Tools
Utilize Google AdWords Keyword Tool to the fullest to help you research keyword phrases that suit your content. With the help of keyword research tools, you can collect data on similar keywords as well as keyword trends and keyword competition.
5. Use a Keyword Service
There are thousands of lucrative keywords appearing and coming online every week. New products, ideas and services mean that there is a constant supply of novel key terms out there. However, like any discipline of marketing, being able to find a niche and choose the right, low competition, high pay off keywords is the trick. A good keyword research service can help you with just this – they find the right key terms – those with high search volume, low competition and high purchase intent and they give them to you on a plate. It might be a bit left field in a post like this, but my advice would be to get the experts to do what they do best.
After you’ve found keywords that suit your content, don’t forget to keep track of the results. This way, you’ll be able to know about keyword trends and new keywords that your competitors could be using.
Make use of keywords as much as possible. Use them in your social media posts, blogs and site content. The more keyword phrases you use, the faster your target audience will find you.