“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Beginning on that note -as we are almost in the mid-way of ending 2019 and have seen an enormous shift in the digital marketing sector. The inception of new technologies kept on coming and going every year, some of them stayed, while few of them didn’t turn out to be profitable, but there was some affirmation seen as well, as the existing ones got smarter.
Amongst all of this hustle the only person who found favor and is still, with this transition is a tech-savvy professional, as he discovered out his way and generated new opportunities to connect with the customer.
From standard mobile phones getting converted into Smartphone’s the digital backdrop has changed drastically and also the marketing trends have undergone a cosmic makeover, as traditional forms have moved into more advanced digital platforms.
So if you don’t want to be slowcoach in this game and be on the peak of latest digital marketing trend, then set yourself apart from these top Five digital marketing trends in 2019.
1. Live video streaming
Social media platforms instead of using social media for posting pictures and videos have paved the way for the live video trend and now have the ability to stream live content.
As per the research done streaming video account for over two-thirds of all internet traffic is expected to jump to 82% by 2020.
- Aren’t these statistical figures enough alone to start implementing it right away?
If you weren’t using this live video to interact with your customers in the past year, make it a priority in 2019.
Some of the mostly used live streaming platforms are;
• Facebook live
• YouTube live
• Instagram live
The best part of using it is that you can interact with the masses directly, get feedback from them, and the main benefit here is that once the streaming is stopped, it’s not that you can no more view it. You can definitely save those videos and repurpose that content in the future.
We are sure you have heard about the terms such as brand ambassadors and social influencers.
Yes, you got it right, they are celebrities mostly, these are the people who have relationships with companies and get paid to promote their products.
On the other hand, brands are reaching out to these micro influencers because it’s easier for people to relate to them.
This is the best strategy to be applied because here less is more. Just a simple example, if you want to co-partner with Bieber it will cost you $1 million per cost may be more than that.
- Isn’t that outrageous? It is folks!
However, need not to be discouraged yet, as this new digital marketing trend of 2019 will roughly cost you around $250-$500 per cost. Additionally you can also send them some free stuff to keep them cheerful.
What do we want? Customer service! When do you want it? Now! Though this trend has been now for more than a year, but it’s necessary to highlight this in the list of 2019 trends as well -because it has evolved unanimously and is continuing to.
The ultimate reason behind it is that Chatbots will be more and more crucial in 2019 as customers seek real-time answers to questions. For example, when will my package be delivered? Where are you located? What time is my appointment? So on and forth…
However, before you want to conclude whether to use Bots for customer service or sales capacity, flip over this statistical data which says that by 2022, chatbots will help businesses save over $8 billion per year.
The decision gamut is now in your hands whether to exercise it or not!
The attribute which one needs to keep in mind is that they are not meant to replace complicated human conversation, but surely they can assist.
4. Smart Audio Technologies
Hey, Alexa play the latest news today. Hi Siri what does the word digital mean? These all are in full vogue nowadays, and it has made the information quite handy.
To throw some light on this trend its recommendable that one should optimize their website for voice search. To do that you must study your prospects what are they searching for.
For instance, a prospect searching for a restaurant won’t only say “Alexa restaurant’ “but would precisely say “Alexa, what restaurants are serving dinner right now?
As you can incorporate such type of questions and answers on your site by also preparing a FAQ list and then add them accordingly and see how marvels do it performs for your website, to rank higher in the category of voice search.
5. Artificial Intelligence
The term is almost on everyone’s mouth, but only a few of them understands it. In real terms, they are a bunch of computers that can analyze and interpret behavior patterns by going through data.
This is one of the smart platform ever which you can use for sourcing databases and provide insights to your team.
Lastly, would like to surely recommend all the tech-savvy professionals to take the above concepts and start working on them now! Because anyone involved in the digital marketing world knows this industry is genuinely ever-evolving, requiring all of us to stay on our toes, and we the team of ITS Guru doesn’t want our readers to miss out on any of the upcoming digital trends and news.
That’s all for now with the prelude of Five Digital Marketing Trends For 2019. As the digital era keeps on escalating, we will soon show up with a brand new topic.
Till then experience the crazy roller coaster of things like Machine Learning, AI and conversational media with fewer downs and more ups.