Keyword research is central to a good SEO strategy and can make all the difference to the success of a campaign. Here are some out of the box strategies to utilise.
1. Google Suggestions
When you start searching on Google, have you ever noticed that “helpful” suggestions show up? Such suggestions might have angered you before, but you have to understand their power and lucrativeness when they are embraced by marketers. Keep in mind that Google is the largest, most influential search engine on the planet. So, you often have to give in to the fact that its suggestions might be based on observations of reality through online data analysis. So, start paying attention to those suggestions. Google is incredibly informed about what the average person searches for. If you take an objective look at Google suggestions, you’ll see nothing but free inspiration for keywords you could use to market your own website.
2. Localized Keywords
Local search has been a trending part of the SEO industry for several years now. Local searches continue to have impressive click-thru rates, so utilizing localized keywords to your advantage is a no brainer. You should be looking to target localized keywords towards all searchers who will find your website useful, regardless of their location. Google currently works by presenting searchers who opt to share their location data with results rich is relevant localized keywords.
The strategy is simple. All you have to do is use a top-rated bulk keyword generator tool to target your international website to all regions by retrieving localized keywords. Make sure you input keywords related to your industry when using any bulk keyword generator tool.
3. Long-tail Keywords
One of the most effective research techniques when it comes to sourcing keywords is to source long-tail keywords. There are numerous advantages that come with exploring long-tail keywords. For example, instead of trying to rank for the phrase “hair loss”, you could start looking to rank for the long-tail keyword “hair loss prevention methods.” Focusing your search engine marketing efforts on more precise terms can help you to attract an audience with higher conversation rates as well as eliminate your competition. Once you start using precise terms, you will see that you can outsmart all of your competitors.
4. Competition Research
You should always seek to find out which methods your biggest competitors are using, so you emulate and build on their successes. Monitor your competitors like a hawk. Make finding out which keywords your competitors are targeting on the web’s biggest search engines one of your key aims. Look at how effective (or perhaps ineffective) their SEO techniques are. Keep in mind that you are in competition for the same audience. Look to identify the leakage in their keyword research and exploit it. One of the best lower cost solutions for doing this is this AHRefs alternative – https://www.keysearch.co/blog/ahrefs-alternative. It’s a lower cost alternative but equally as useful for those looking to exploit competition keywords.
5. Voice Search
Voice search is here to stay. So, if you have avoided it in the past, thinking it was just a short-lived trend, you are losing out on a lot of profit. Observe that the whole world is embracing mobile technology, so mobile, hands-free vocal searches are only set to increase. In 2019, you are foolish if you don’t include voice search in your search engine keyword research. Think about focusing on long-tail keywords that are easier to vocalize than to type. Pay attention to how the construction of voice searches differ from text-based searches.