Everything such as connecting, getting knowledge, shopping is done online in this era of modern technology. However, being active on the internet, people also review and provide feedback on their experiences. This feedback has the power to make or break a brand in the international market.
It is essential to maintain a consistent quality to counter negative reviews. Also, assisting the unhappy customer is as important as finding a new customer.
Here’s where Public Relations (PR) come into focus. Let us study more about PR.
What is PR?
In a simple language, public relations can be defined as an overall procedure to strengthen and grow a business’ brand image through various practices to outreach the customers, influencers and other businesses. Public relations is a vast field of work and cannot get defined in a single terminology.
Public relations is taking the initiative and then asking for something only after you’ve provided value. If your business wants customers, then PR uses the necessary techniques to provide a platform that will invite customers.
Digital PR
Digital PR is a practice used by top brand companies to increase their presence and popularity through quality link-building processes and content management. Key content writers, bloggers, and online journalists are hired to increase citations, traffic, and off-page support.
Digital PR doesn’t focus on the ratio of followers on social media instead evaluates domain authority and non-paid links for increasing customer base. When compared to conventional PR activities, Digital PR has higher conversion ratios, credibility, customer trust, brand equity, and ROI.
Challenges & Opportunities
The parameters of working in PR a decade ago have changed completely. From messaging apps to social media, websites to podcasts, the platforms to share the brand stories have raised to a whole new level. PR changes give more freedom to PR agencies for broader exposure of products. The customers have a comprehensive platform for viewing products and reviewing them.
As Digital PR faster than traditional PR, it has also become easier to apply branding strategies to get better exposure but also complexities according to timezone, and geographic locations have increased.
Agility is an essential component of Digital PR team as an association of journalists, writers and strategists are required to establish a systematic PR strategy. Unlike traditional PR which was relationship business, Digital PR demands a nimble and research-driven approach and ability to come up with innovative ideas in collaboration.
The lifecycle of Digital PR
Content marketing is an integrated part of Digital PR strategy. The branding alone cannot survive on its own. Several social media, content and public PR methods need to be integrated and connected to provide satisfactory results.
The PR lifecycle shows how agencies get customers through effective strategies. These are few moments of PR lifecycle.
- PR designs a strategy according to market condition and product specifications.
- The content concerning strategy is posted on the website.
- Content is shared across various social media platforms.
- A potential consumer views the post on social media, visits the site and probably starts following the page on social media.
- After a few days or months, they’ve seen most of our content through regular updates and come aboard as a customer.
Public relations takes the initiative to develop the business-customer relationships. Public relations is increasingly important as marketing is viewed as impersonal. It is like a good friend and savvy person who guides you to buy the best product. Integrate your PR efforts, content and social media to achieve the best results.