Search Engine Optimization (SEO) is a technique used to increase the number of visitors to a website by ranking top in the search engine, this is what we know about SEO. Did you know SEO is generalized into 2 types i.e. Local SEO and National SEO?

Both the SEO types share similar principles to rank higher and to gain maximum traffic but are different in various ways too. The major difference can be identified in their names itself, Local SEO is about bringing maximum visitors to your business from the specific area, on the other hand, National SEO is for a business that craves to reach customers on a national or a global level.

Before implementing them to your business you have to be very much clear with importance, similarities, and differences of Local and National SEO.


Similarities Between Local SEO & National SEO

SEO and marketing strategy for small businesses

The principles of both Local SEO and National SEO are same as they have the same objective, to reach to the top in search engine result pages and in turn increase your website’s traffic.

Although there are major differences in techniques used to improve your search rankings either locally or nationally, there are few strategies that can be applied to both.

The main strategies that both have in common are link building, content marketing, guest posting and acquiring more and more backlinks.

Guest Posting can be effective for both local business and national business as they are considered as a ranking factor.

Acquiring backlinks from resource pages is another strategy that benefits both local and national search engine optimization. Some site will have a resource page and they will list relevant resources and this becomes an opportunity to acquire valuable backlinks.


Differences Between Local SEO & National SEO

Though both the SEO approaches work towards the same goal, there are a few differences that separate both of them.

Local SEO

Going Local is more than a trend for a business who wants to promote their products or services to local customers. This effective way of marketing the business online uses a variety of strategies for getting their site shine on search engines.

Millions of people use local search every day and national SEO approach of getting found by these potential customers. For instance, if you’re the owner of a Chinese restaurant and want it to pop up for the local people local SEO strategies can benefit the business excessively.

Small business, clubs, recreation business with a brick and mortar store that serve an audience in a specific area are more likely to be benefited from SEO. So when your business wants to focus 100% on particular geographic locations like a small restaurant, a book stall, a coffee shop or spa salons then local SEO can promise you a long lasting growth.


driving times to a local business


For Local SEO you can target a specific keyword that has lower competition and is geographically targeting the right audience. For example

Let’s say that company X is interested in obtaining clients in Houston, TX and surrounding suburbs. In this scenario, the company is not looking to grow business in New York, Los Angeles, Orange County or any other city or state in the US. The company has an office in Houston, Texas. The search terms that will produce customers for a company might look something like terms.


– Houston travel agency
– Houston Agency travel
– Travel agency in Houston
– Travel AgenciesHouston


A targeted local SEO campaign can cultivate the right audience. The basic motive of Local SEO campaign is to target the local people appealing the business growth. Local SEO can turn into your best companion for small business. Though the aggressiveness of the approach you use to rank higher in the search engines totally depends on the focus area you are targeting. By that, I mean, you need to implement more strategies if you are a business targeting audience in a mid-sized city than compared to a business that targets customers in a small town.

By that, I mean, you need to implement more strategies if you are a business targeting audience in a mid-sized city than compared to a business that targets customers in a small town.

Local SEO comes with the best benefits, it is less expensive than national campaigns which stand strong point for every business. All you need to keep in mind is that adding simple SEO strategies and local SEO tactics can kick your business to a surprising growth.

Marketing Strategies to keep in mind are:

– Assimilate the city name as a keyword (a city where your business is located).
– Your content must consist business city names.
– Each location of your business should have different pages on your website.
– Social media marketing, which is not a new strategy that businesses are adopting. To boost your presence and increase brand awareness you have to be socially active with your business. Create social media marketing plan and stick to it.


how to create a social media marketing plan


After looking at every aspect of SEO, when your local businesses grow unexpectedly, speedily and gaining a lot of traffic it is very sure most businesses would like to take his local business at a national level. To reach there it is very important to have the patience to establish national SEO strategies. To target a national audience you can create a different SEO strategy as it will be a different set of audience that you will be targeting.

Content marketing is one of important strategy that you should be focusing a lot of time on. It is believed that age of a site plays an important role in SEO success.

You can use your current site in order to leverage the established history and trust of that site. Add blogs to those sites that take a generic approach and don’t just use local keywords in blog posts. For best results, you can update the block at least 3 times a week. This is the easy and better option to drive national visitors over time.


National SEO

For a business that completely survives through online, for that case the location doesn’t really matter. When your business doesn’t have a specific location, National SEO will prove to be a key strategy to win the business globally.

Though National SEO has few back points such as its complexity, difficulty to match the top rankings level and more expensive than a local SEO it can outburst your business growth to an unexpected level, once you become successful in national SEO campaigns.

Obviously, Local SEO cannot do wonders to your national SEO however with National SEO you are in people’s eyes globally. National SEO campaigns have larger budgets and more manpower which target generic keywords and have success.

It is always better to take professional’s help to implant National SEO campaigns as it is little harder to tackle and search for generic keywords for your business.

In national SEO approach, you will be targeting and competing for keywords that are highly competitive and may or may not be geographically targeting. For example

Let’s say that company Y has offices all around the country and target people in all the major cities. In this case, the search terms are broader. And there are free keyword research tools like Google Keywords Planner Tool, that will give you a lot of keywords ideas based on your seed keyword.

The search that will produce customers across the country might look something like:

– Brand Agencies
– Branding Companies
– Best Brand Agencies
– Brand Strategy Companies


There are so many companies who tend to compete on the national level, and it can be very challenging to rank nationally than locally. It is experienced by many businesses that the kind of marketing strategies which work locally may not work nationally, it is very important to know what your business goals are and what is it actually looking to achieve.


Factors to decide your business will make the most sense in Local search:

  1. Less authority: To be noticed in a local market is easier for newer companies because they don’t need much domain authority. If your business is new then it makes sense to focus on your local area.
  2. Less Competition: You are only trying to compete with companies nearly who have similar products or services then it’s best to choose Local SEO.
  3. Your Business Type: Search result that is close to the user is more relevant. Your business wants to attract users who can easily reach your location then undoubtedly you can opt for Local SEO.
  4. Your Business Type: Search result that is close to the user is more relevant. Your business wants to attract users who can easily reach your location then undoubtedly you can opt for Local SEO.


Factors to decide if your Business needs National SEO:

These are some of the major factors every business should consider, before selecting the type of SEO they should be focusing on.

  1. Target Audience: Is your business serving customers that are geographically constrained?
  2. More Competition: Your business goal is to reach globally, then it is sure you are going to face tough competition. So you have to prove your presence globally, there you will need National SEO.
  3. National Brands: Your business is capable of competing with national brands that can spend extravagantly then you can go for national SEO.

Small to medium-sized businesses that mainly operating online and to whom locations don’t matter much are the ones that should go with this approach. Business like eCommerce stores, lawyers, etc are the ones that should go with national SEO.

National SEO is more difficult to tackle and more expensive compared to local SEO. The reason being, you are competing with similar business nationally or globally.


SEO mistakes that have to be avoided:

Whether you pick the local SEO or the national SEO approach, a lot of times it happens that the strategies you use may not work, it is all because of the most common SEO mistakes that have to be avoided.

SEO mistakes that have to be avoided

1. Consistency in addressing

The very important point to be noted is to remain consistent with NAP listings i.e (Name, address and phone number) while performing SEO strategies. NAP is the information you cannot skip about your business. You have to be stable with listing the information because instability will decrease SEO value.


2. Using the wrong keywords

The common mistake done by companies is using wrong keywords. They often use the keywords that are too broad or too general. For a local business, you have to be very specific with the keywords. Geo- specific words will easily reach a local audience.


3. Stuffing Keywords

Another mistake people make with keywords is they over stuff the keywords, use too many links or fill the content with too many exact match anchor texts. This will actually result in penalties from Google. It is wise to use a keyword in limit and a small number of exact match anchors.


4. Producing poor content

Most common mistake done by maximum companies is when trying to implement SEO strategies they produce dull and poor content. Content marketing needs high-quality content and informative so that the person would want to share it with their friends and this will result in SEO growth.


5. Underestimating Social Media

Companies do everything to reach SEO top ranking but they neglect social media. Many companies will create their page in social media and leave it untouched. Simply creating the page is not enough, you have to maintain it and maintain interaction and connection with people. Social media will undoubtedly be a powerful tool for SEO. Social media is the easiest way to be connected with customers on a personal level and encourage SEO strategy of sharing and generating brand awareness.



It is always better to start from A than from Z, it means if you start your SEO campaign locally, you will get better results in search engine result pages and became globally popular. However the fact is higher your website ranks locally, higher it can rank nationally more time the site is visited, more time people are staying on your website, more clicks you get on your website, higher you will rank on search engines.