3 Reasons to Use a Marketing Agency vs Hiring In-House

The marketing efforts you put into your company can mean the difference between success and failure. We know how important it is to make sure that you have a well-thought-out marketing strategy to ensure that your company is visible and in the minds of your customers and potential customers. However, many business owners may be wondering whether they should hire an in-house marketing team or opt for a marketing agency. So, why should you choose a marketing agency to take on your marketing tasks?

 

1. A Whole Marketing Department at Your Disposal

One of the best things about hiring a marketing agency is that you have a whole marketing department available to use. If you were to hire one person, it is extremely unlikely that they would hold all of the skills of each individual within a marketing agency.

 

Within an agency setting, you are likely to find individuals who are experts in one particular area of marketing, such as SEO or content marketing. As they are able to specialise in one particular area, you are more likely to benefit from the valuable knowledge from experts who really know what they’re talking about.

 

2. All of the Pros, None of the Cons

When you hire in-house you are likely to experience some of the same benefits as you would when taking on a marketing agency. However, you are also more likely to have to deal with a number of drawbacks. We spoke to a source at London-based digital and print agency, Liquid Bubble, who said,

 

“When you hire in-house, you can become very dependant on a very small group of people. Now, if one of those people goes down with the flu and is off work for a week, your marketing efforts can end up grinding to a halt. When you hire a marketing agency, if one person calls in sick, there’s always going to be someone else to pick up the slack.”

 

3. Take Your Marketing to the Next Level 

You might be lucky enough to hire a fantastic marketer with plenty of great ideas. However, even someone who is great at their job can end up running out of steam when they are working alone. However, with a marketing agency, you are able to benefit from a whole team of people who can bounce ideas off each other, keeping their momentum and maintaining a level of consistency.

 

Additionally, you will have access to a team who are immersed in the industry so are able to use their expert knowledge to benefit your campaigns. This team will not be bound by the same restraints that an in-house team are, and they are much more likely to come up with the out-there ideas that can make a huge difference to your marketing.

 

There are pros and cons to hiring both marketing agencies and an in-house marketing team. However, there is a whole range of fantastic benefits associated with hiring a marketing agency, helping you to take the marketing of your business to a whole new level.

2018-06-25T20:49:10+00:00

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