The term marketing has changed a lot in the last few years because it is not only about calling and selling anymore. A new facet of marketing – social media marketing, which is believed to be the future of business development, has become more and more common nowadays. So what is it?

Social media marketing: an overview

Social media marketing is the method of using social media platforms to promote products or services. By creating and sharing contents on social media channels such as Facebook, Instagram, Twitter or Pinterest, it allows your business to reach and interact directly with customers. Social media marketing including posting text, image updates, videos, stories and other contents that engage audiences, as well as paid social media advertising.

Marketing isn’t being seen the same way as it was before because it’s not only about how much you can sell, but about how much your customers want to buy. Online marketing services like Werbepresse help contact and communicate with customers to understand what they need, how they like and why they want a product/service.

Why is social media marketing a rising trend?

It’s the 21st century and everyone has at least one social media account, some people even have multi accounts that they could not even remember all of their passwords.  5.19 billion people now use mobile phones with 3.80 billion social media users in January 2020 and the average person spends 135 minutes per day on social media. What do these numbers say?

Isn’t it the fastest and most convenient way to find the audience? We believe these numbers are going to rise even more by the end of 2020 because of the current transformation situation to home office, remote jobs, online studying and other online services.

What is happening in 2020?

Covid-19 pandemic started in November 2019 has caused around 300000 deaths in the world, around $2.7 trillion lost for the economy, flights are limited, borders are restricted and people’s lives are affected.

 

Due to one of the main rules that the Governments from all over the world implement, people are recommended to stay home and not travel to reduce the spreading of the virus. The situation has helped boost online businesses to the highest level.

How does social media marketing become so important?

Social media marketing is not only effective but also measurable. With the Internet nowadays, businesses can easily access and track every step when hiring an online services agency. Online marketing agencies help support reaching your goals by increasing website traffic, raising brand awareness and improving communication with target audiences.

Have you ever wondered among all the media channels out there, which one works best for your business? Each platform would need a different marketing strategy because of different audience effects.

For example, Facebook can reach a large group of people with its easy event and fan page functions while google+ is more focused on small circles. Instagram and Pinterest have always been competitors in terms of visual marketing while twitter is common for the latest updates, special discounts, and news. LinkedIn has been growing fast in the last few years but only concentrate on a professional career seeking groups. Youtube never fades its reputation for being one of the best social media channels with rich content and information provided to a diverse group of audience. One interesting phenomenon this year is Tiktok – a social media platform that allows users to upload videos with the limited time recorded 2 billion downloads in April, 2020. Checking audience usage statistics to find which channel fits your business services and products the most is the only way to boost your revenue.

What do we offer at Werbepresse?

In Werbepresse, we put customer’s satisfaction above. Trying to understand what targeted customers want is the key to raise your sales. It is important to make customers feel comfortable to interact and share their opinions. We offer different platforms to reach a large size of the audience. Most importantly, we always stay up-to-date with the latest world trends.  Social media is a game-changer to Marketing in general and it will become the future of the business world.