The world has come to rely on email as the primary form of communication. It is fast, efficient and effective in reaching your customers. However, it can be challenging to know what you should send or when. This is when you seek the expertise of email marketing service providers.
What Is An Email Marketing Service?
Email marketing is when you send email messages to your contacts from your email list. This is used to let people know about something new or drive sales. Email marketing can be used to boost sales, educate your customers and also create a community for your business. You do this by asking for permission before sending an email and ensuring it is relevant to the person who will get the message. Email marketing has moved away from mass mailings (or spam) to people who may or may not want them and instead focuses on consent, segmentation (breaking up into groups), and personalization (making it specific).
Why Email Marketing?
Email marketing service is an effective way to reach your clientele. By using this form of advertising, you can send messages directly to your target audience and it will not cost a lot more than traditional forms of media such as radio or newspaper ads. You can also track results much easier because they show up in your inbox and you know who opened them, when they opened them, what links were clicked on etc.
How To Find An Ideal Email Marketing Service Provider?
Since you are seeking a professional service to get your work done, it should also give you enough services to make it worth your while. To select the best among the rest can often be a daunting task. To make it easier for you we have listed some pointers that you should look for in the service you are availing.
- First and foremost, it should ensure that your mail doesn’t end up in the spam folder and land in your clients’ inbox.
- It should also have an easy-to-use interface and still present real good professional-looking emails.
- It should help you track the performance of the mails, that is click-through rate, open rate, click-to-open rate, etc.
- Having marketing automation is also an attractive feature to look for.
And to make your work even easier, we will provide you with a list of seven such software which just might become the secret behind your business’ success.
MailChimp is one of the most popular email marketing service providers in the world. The edge that it has over other service providers is its forever-free plan. For example, it comes with easy-to-use features like an email builder and autoresponders. Mailchimp also lets you divide contacts into groups and follow their progress based on a piece of information such as where they live or what time zone they are in.
It can also be integrated with various other platforms like Shopify, WordPress, etc. But in comparison to many other services, its features are not as advanced. And the free plan only allows you to send mails only to 2000 subscribers without the advanced features and to upgrade the features, you need to get a paid plan which starts at $10 for up to 500 contacts and goes up to $299 per month for unlimited subscribers.
2) Vertical Response
Vertical response is a fast-growing email marketing software with satisfied clients in all segments from small to big business and also caters to non-profits too.
It helps with the creation of emails, setting up the ideal time to send the emails out, along with creating a custom landing page for the clients when clicked on an embedded link in the mail.
What sets it apart is its A/B testing feature for the subject line. It allows you to see which subject line works the best for you in terms of open rates. It also allows you to choose from various templates that automatically adapt to the device it is being read on, be it a PC, phone, or tablet. And it also gives an option to share it with more people by sending the same message on Facebook and Twitter.
GetResponse is a veteran email marketing software. At one point, they lost customers to other services. But now they have new features, like visual marketing automation, landing pages, webinars, CRM and more. This has helped them become an all-in-one platform for email marketing.
Get Response has confusing prices. Basic automation features are not available until you get to the higher plans. Plans start at $15 per month and higher plans unlock more features. And unless you upgrade to the paid plans, you can’t avail of these automation features.
Sendinblue is a company that has email marketing tools that you can use to make your emails look good. It also has other features like customer relationship management and landing page design. Sendinblue has over 70 templates, so you can make your emails have a good design. They are all responsive too so that they will work on any device screen size. You can preview the email before you hit send see if it looks right.
HubSpot not long ago launched a free email marketing tool. It can support your needs for emails like sending thank you’s after someone purchases or promoting campaigns. And the best part? It’s easy to use! It has a drag-and-drop visual editor, and there are templates to help you get started right away.
HubSpot Email Marketing is different because you can use it with other HubSpot tools like the free-forever CRM and manage your contacts database.
Mailerlite is a software that you can use to send emails. It is free, and it has many features. For example, you can easily manage your subscribers by removing those who don’t open your email. You might be able to divide people into groups based on their interests or remove inactive people. You also get templates for designing emails for your automation (paid plan).
But it does have issues such as slow replies to your queries and also issues being unresolved even after that.
Mailjet helps you to send an email that is important. It notifies you if there is a problem. You can work on email with other people at the same time. It is a good email program. It can do many things, including editing your emails and reporting on them. But it does not have any advanced features like autoresponders or segmentation.
We hope that this list of seven highly compatible programs helps you choose the perfect service for you. Happy mailing!