It’s no secret that we live in a digital world. We do everything from ordering our food to hailing a cab all from the comfort of our smartphones. With such a dependence on technology, you might think that print marketing is a thing of the past and it’s easy to forget the power of print marketing. However, printing marketing is still a powerful tool for businesses of all sizes.
For one thing, print marketing is physical and tangible. Unlike digital marketing, which can be easy to ignore, printing marketing material must be physically interacted with in order to be seen. This makes print material more likely to be noticed and remembered.
Additionally, print marketing is personal. It can be used to target specific customers with personalized messages. And finally, printing marketing is efficient. With the right strategy, businesses can reach a large number of potential customers at a relatively low cost.
1. Print is tangible.
In a world where so much of our interaction is digital, there’s something to be said for tangible printed materials. Receiving a piece of mail or a printed advertisement creates a sense of tangibility that can be lacking in other marketing channels. And that tangibility can make a big impression on potential customers.
2. Print is personal.
When you send a piece of direct mail or include a printed piece in a package, you’re able to personalize that piece with the recipient’s name, address, and other relevant information. This sort of personalization can make recipients feel special and appreciated, which can encourage them to do business with you.
What’s more, because print ads are physical objects, they can be shared with other people. This word-of-mouth promotion is one of the most effective forms of marketing there is—and it’s something that you simply can’t get with digital ads.
3. Print is credible.
In a world full of fake news and scams, it can be hard for consumers to know who or what to believe. But studies have shown that consumers view printed materials as more credible than digital materials. So if you’re looking to build credibility with your target market, print should be a key part of your marketing mix.
4. Print marketing is unique.
In a world where everyone is fighting for attention online, printing marketing offers a unique opportunity to stand out from the crowd. A well-designed piece of print collateral will not only capture attention, but it will also leave a lasting impression long after it’s been read. And because not many businesses are investing in print marketing, you’ll have a real competitive advantage if you do.
5. Print Marketing Is Cost-Effective.
Another great thing about print marketing is that it doesn’t have to cost an arm and a leg. Sure, if you want to place a full-page ad in a major publication, you’re going to have to open up your wallet pretty wide. However, there are plenty of cost-effective print marketing options available, such as flyers, postcards, and billboards.
In fact, when done right, print marketing has a high return on investment. The studies have shown that direct mail campaigns generate a ROI of 29%, which is significantly higher than the ROI of most digital marketing campaigns.
As you can see, print marketing is anything but dead in the digital age. In fact, it’s more important than ever before.
There are plenty of good reasons to consider adding print marketing to your arsenal. So don’t sleep on this tried-and-true form of advertising—it might just be the key to taking your business to the next level.
If you’re looking for a way to stand out from your competitors and make a lasting impression on your customers, invest in printing marketing today!