B2B Marketing Archives

Major 5 Marketing Mistakes In Working With B2B

There are several ways for marketers to use social media. We frequently see many fine examples of social media marketing from brands, store chains, and local companies that promote brand awareness and active customer participation. And what if your service or product has a long sales process rather than being a popular luxury product, or [...]

What Models Should be Chosen for your B2B Marketing Attribution

By Urvi Patel|2023-08-17T04:21:40+00:00June 24th, 2019|Tags: B2B Marketing, B2B Marketing Attribution, B2B Marketing Models, B2B Marketing Trends, Marketing Attribution|

As a marketer, you need to know one thing: Are your campaigns truly driving revenue? If you don't have an answer for that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. As a result, it becomes complex to know where to focus precisely. Or even where to start [...]