Direct Mail Marketing

How Often Should You Send Direct Mail?

By |2022-11-02T07:42:20+00:00July 25th, 2022|Tags: , |

Creating a campaign strategy is no simple task, and finding the right direct-mail frequency to meet your objectives while still having enough resources can be difficult. And this isn't something to take lightly. Mass "spray-and-pray" mailing has been a popular marketing strategy for several years. However, with direct mail increasingly focused on segmented and customized [...]

Why Integrate Your Direct Mail and Email Marketing?

By |2019-07-16T03:30:58+00:00July 16th, 2019|Tags: , , |

You may have been the postcards landing on your doormat highlighting the postal service’s incredible reach. They boast about the ability to connect with more customers and gain better traction than you ever could with social media or SEO. So, is there any weight to these claims? Is direct mail still a valid marketing avenue? [...]

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