As early as 2010, Google revealed that it used social signals to help rank pages. However, in 2014 there was a very memorable controversy - the ‘beef’ between Matt Cutts (Google’s Head of Web Spam at the time) and Twitter. It began when Twitter blocked Google from crawling its pages for about 6 weeks. As [...]
Since the last decade, the Information Technology sector is one of the fastest growing industry in the country by hiring nearly 6 million individuals almost every year. It is estimated that Career in IT Sectors will collectively produce 18 percent additional jobs for global workforce between 2012 and 2022. Of the global IT industry, the [...]
Backlinks are, apart from a content and RankBrain, one of the most important criteria used by Google for PageRank. The truth is that without effective backlinks building strategies your website has no chance for ranking high in the search results. Why? Because the Internet is built on links. They also refer to high-quality content and [...]
Why should you hire a brand agency when you already have a Brand Manager and a full-time marketing team? An answer to this question will change your perspective and lend you valid reasons to hire one! The first thing people do upon hearing your brand name is checked your website, read company reviews and scroll [...]
Digital marketing has changed the way brands engage with consumers using a myriad of strategies. From social media ads and expertly written blogs to SEO tactics and email marketing, there are plenty of ways brands can use digital marketing to reach out to the right audience. Email marketing is a strategy that can be used [...]
An email backup service is what you call a secondary email data storage for your emails. If your email server ever goes down, the server will store all your incoming emails and send them to you when your email server is back online. Email backup service is important for companies as it secures one of [...]
Businesses are wanting to have that digital transformation in the tech world. Digital transformation is taking place all around the world. In this ever-changing tech world, the lions of the business world fail to adapt to the change risking extinction of their business. To survive in the competitive world, it is highly important for all [...]
You've just decided that you want to build an online presence and have settled on building a website. Congratulations, that's a positive first step to making your rock star content available to your visitors. Assuming you recognize that Google values authoritative, problem-solving content, here are two essential elements for both newcomers and experienced veterans to [...]
When we talk about blogging, a structured piece of content is the crux before you start writing. The structure is the bone of your text that will help the reader understand your point and the core of your message. A structured article will enhance the readability of your content. This post will give you tips [...]
The marketing efforts you put into your company can mean the difference between success and failure. A well-thought-out marketing strategy is vital for company visibility and staying in customers' and potential clients' minds. Still, many business owners might wonder: in-house marketing team or marketing agency? Which is the better choice? So, why should you choose [...]