A full-service marketing agency is basically one that provides everything you need under one roof – marketing, promotions, and advertising. Agencies such as these comprise of skilled professionals who work in different facets of marketing and come together to create a comprehensive, wholesome, and effective strategy for the brands they work for. As a brand [...]
Are click-through rates (CTR) important for page ranking on Google? This has always been speculation in the marketing realm. Getting organic traffic is the only way to get that page ranking you desire. Traffic is the lifeline of your website. So, you need to find ways to get more traffic. You can do so by [...]
You have an Instagram account, and you don't know what to do about it, so you want to hire a social media manager. That is not just the role a social media manager will play. The job requires a full range of essential skills. Many potential customers look to connect with the company or brand [...]
Video content is creating more buzz and leads online. Marketers are opting for video marketing. A white paper by Cisco says that 85% of online content will be video content by 2019. Maximum consumers of the mobile data content are using audio and video services. The mobile traffic is 60 % of the total mobile [...]
Everything such as connecting, getting knowledge, shopping is done online in this era of modern technology. However, being active on the internet, people also review and provide feedback on their experiences. This feedback has the power to make or break a brand in the international market. It is essential to maintain a consistent quality to [...]
Video content is the latest buzz in digital marketing. The video is already a part of your marketing mix. But you don't know how to mileage each video you created? You can discover how to repurpose one video into content that can populate your blog and multiple social channels. Let's discover how to repurpose video [...]
PPC stands for pay-per-click, an effective method of internet marketing where advertisers pay a fee, every time one of their ads get clicked. It is a way of buying traffic to your site, rather than attempting to get them visits organically. PPC drives the traffic to your site by using relevant words related to the [...]
Creating an exceptionally attractive piece of content is surely vital to attracting the right amount of audience. With a highly crafted content, your promotion strategy is on point. Yet you see your website traffic is stagnant. You are waiting for those eager readers to read your latest posts. But all you see are a few [...]
Marketing is an ever-evolving business strategy. Surveys suggest that 76 % of respondents feel that marketing had changed drastically in the past two years than in last 50 decades. This is a major change due to the digital marketing revolution trending. Mobile accounts for 72% of digital ad spend. Voice search is also trending from [...]
Digital marketing has changed the way brands engage with consumers using a myriad of strategies. From social media ads and expertly written blogs to SEO tactics and email marketing, there are plenty of ways brands can use digital marketing to reach out to the right audience. Email marketing is a strategy that can be used [...]