So you’re thinking of ways to improve your SEO game. Well, you need to be looking into your keyword. Keyword phrases play a significant role in improving your search engine efforts. Of course, you want to get as much traffic on your site as possible, but the quality is more important than the quantity. That’s [...]
Marketing managers won’t normally be across all aspects of an SEO campaign. For brands running an internal SEO project, they will have specialists dedicated to the niche task as they diligently work away in the background making small gains over time. Outsourcing an SEO project with a specialized business such as SEO Shark can be [...]
Digital marketing. Just another one of those new, flashy and fancy buzzwords you should make use of to sound smart in meetings, or is it true deal? Maybe a better question is: What is it? Want an easy definition that one can remember! Here is one: Digital marketing is any form of marketing products or [...]
Take a risk and keep testing, because what works today won't work tomorrow, but what worked yesterday may work again." Beginning on that note -as we are almost in the mid-way of ending 2019 and have seen an enormous shift in the digital marketing sector. New technologies continued to emerge every year, with some enduring [...]
In 2018, online sales were predicted to grow 15%. Internet giants like Amazon excel in customer service and fast delivery, driving the shift toward online shopping. Amazon is currently working to make one-day shipping the standard for Prime members, who also reap the benefits at local stores and on screening devices. About 40% of sales [...]
When we talk about writing, it is all about skill and art to keep your reader engaged. When you are writing a blog post, the first thing that should cross your mind is the message you want to convey. Then you can look into the structure of your article and write appealing articles. Your readers [...]
You hear SEO, SEM, SMO, and Digital marketing as terms all the time. So, what does it all mean? We’ll explain that in a bit. As a matter of fact, we’ll explain what the difference between SEO, SEM, and digital marketing experts as well, because they are the most common acronyms and descriptions when it [...]
CRO- Conversion Rate Optimization is a systematic process of increasing the percentage of website visitors who take the desired action of filling out a form and becoming a customer. The CRO is a process that involves the understanding of how users move through your site. What steps they take and what is stopping them from [...]
Are click-through rates (CTR) important for page ranking on Google? This has always been speculation in the marketing realm. Getting organic traffic is the only way to get that page ranking you desire. Traffic is the lifeline of your website. So, you need to find ways to get more traffic. You can do so by [...]
Keyword research is central to a good SEO strategy and can make all the difference to the success of a campaign. Here are some out of the box strategies to utilise. 1. Google Suggestions When you start searching on Google, have you ever noticed that "helpful" suggestions show up? Such suggestions might have angered you [...]